ESCONDIDO, Calif., Jan. 9, 2020 /PRNewswire/ — Marijuana Company of America, Inc. (“MCOA” or the “Company”) (OTCQB: MCOA), a diversified hemp and cannabis company, is excited to announce that its wholly-owned subsidiary hempSMART will be aggressively marketing its hempSMART
Ms. Gloria Albarran Lynch will be leading the hempSMART marketing team as its new Global Marketing and Sales Manager. She brings over 25 years of deep experience in business development, sales and marketing in previous roles at both private and public companies. Ms. Lynch was formerly the Managing Director and Chief Executive Officer at Fuse Digital Group, a private digital media company. She is originally from Mexico City, Mexico, is bilingual and bicultural, and holds a BA in industrial design and an MBA from Harvard Business School.
Since January 2013, Ms. Lynch has served as a business development and business growth consultant for numerous ventures in South Florida. She has extensive expertise in opening new markets and launching new products in Latin America and in the Hispanic market in the U.S. She also has wide-ranging knowledge of marketing and sales strategies for many different markets, both B2B and consumer, and has held senior management positions with several corporations in Mexico, including First Data Corporation – Latin America, Banco Azteca, S.A. de C.V., and GasoPLUS, S.A. de C.V., as well as with businesses in the U.S., including GlobeTel Communications Corp., Trimax Wireless Inc., SafetyPay Inc., and International Hotel & Travel Systems Inc.
Jesus Quintero, Chief Executive Officer of the Company, stated, “Through Ms. Lynch’s leadership and implementation of this robust new marketing strategy, our premium-quality hempSMART
Mr. Quintero continued, “As the new CEO of MCOA, I am making the necessary strategic changes to ensure we achieve our projected sales goal for 2020 of $2M in gross revenue in our hempSMART
“We are happy that our new marketing approach is creative enough in our pricing and marketing structure to not alienate our existing and future affiliates that chose to promote hempSMART
Source: PRNewswire (2020)
Steven Smith CEO & Founder “Inspirational Technologies” Company (2019-2020) All Rights Reserved (2020)