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Cannabis Products Used To Promote Sleep sees 7 X INCREASE Since Pandemic Began

Since the start of the coronavirus pandemic, California shopping and delivery platforms have found a staggering 690% increase in revenue for cannabis products marketed to support sleep, while the same companies saw 100% year-over-year growth.

Additionally, most companies saw a 275% increase in revenue on 4/20     

,

the largest day for cannabis delivery sales and a 200% increase in revenue on Cyber Monday, the second-largest day for delivery sales.

Ganja Goddess CEO Zachary Pitts said during the pandemic, delivery “became a vital force in the industry.”

Throughout the U.S., both medical and recreational cannabis were considered essential services but were subject to in-person sales restrictions and forced to shift to delivery or curbside pickup.

The company also reported a 53% increase in conversion rates, outperforming the average e-commerce conversion rate of 1-2% by more than 350%.

Other, broader, consumer shifts have occurred since the declaration of the pandemic last March, including one survey by Harris Poll, conducted on behalf of cannabis company Curaleaf, which found 45% of respondents had reduced or replaced their alcohol consumption with cannabis since the start of the pandemic.

  

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