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Home / Posts tagged “CBD industry seems to agree with the marketing-before-education approach”

Tag: CBD industry seems to agree with the marketing-before-education approach

Posted on 08/08/202209/08/2022 by Steven M Smith — 1 Comment

“Happy National CBD Day!” to all those who are inspired! from “Inspirational Technologies” 8/8/2023

August 8, 2022 Inspirational Technologies 1stHempUSA

The Story of Why There is a National CBD Day

National CBD day is a relatively new holiday. It is perhaps inevitable that advocates of the cannabinoid would look to celebrate it. After all, there are many other days throughout the year associated with cannabis.

These include April 20 (the famous 420 Day) and National Cannabis Oil Day, which falls on July 10. It is also called 710 Day.

Steven Smith — Steven Smith in 2020

It seems that 4-20 4:20 4/20 (MJ) and the Storyline behind it’s origin are all in everyday 420 News “High” lights.

On the the other side of our cannabis culture , did you know that the popular Marijuana’s’ co-species counterpart, Cannabinol or “CBD” has itself a National CBD (Hemp) Day?

August 8th. 8/8

Hemp or Cannabidiol, Has A Happy CBD (Hemp) Day

SO – Let’s Get “Flower Power Education” Today

Happy 420 and Happy CBD DAY!

Just how did there become a National CBD Day?

Well, a North Carolina CBD company CbdMD

achieved that in 2018.

In fact, the company also successfully lobbied for a National Hemp Day, which just saw its inaugural celebration on February 4.

CbdMD president Caryn Dunayer says both efforts were inspired by the lack of marketing and advertising available to hemp and CBD companies, which can be ostracized by media platforms and regulators because of their association with marijuana.

“We’ve tried to be strategic and creative in the marketing side,” Dunayer says. “In the cannabis industry, it’s extremely challenging to find traditional marketing. We can’t do SEO [search engine optimization] and social media, so we’ve kind of taken a guerrilla marketing approach. It started with that approach, and then the whole methodology after was trying to get attention to the education side.”

If it’s on a hot dog, then it’s American.

The CBD industry seems to agree with the marketing-before-education approach, with a mountain of deals and promotions offered today,

August 8, in honor of National CBD Day.

However, CBD’s legal status with the federal government isn’t solidified yet, and hemp was just legalized federally in late 2018.

The United States Food and Drug Administration still keeps CBD derived from hemp in a gray area, but considers ingestible products containing CBD illegal, including edibles, drinks and vaporizers.

CBD products face heavy scrutiny outside of states like Colorado, which have legalized recreational marijuana and hemp-infused foods, but that hasn’t stopped companies from making and marketing them, and those companies generally remain out of trouble as long as they don’t make any unsubstantiated health claims about the products. “We try to be as conservative as possible with claims and testimonials, and let real stories talk for themselves,”

Dunayer says. “We saw the value in how much creating a day like this could help the industry. And on the marketing side, selfishly, we can take a little credit.”

For Anderson and his organization, most of the criteria for adding a day comes from society’s acceptance, though he insists that the National Day Calendar committee did its due diligence when considering CBD’s medical efficacy and the reputation of the petitioner, CbdMD.

His organization has only created 200 days during its six and a half years, he says, so it didn’t take adding CBD or hemp lightly.

“There are about 20,000 applications for new days every year. Then there’s a committee of four people who review them, and that needs unanimous approval. Socially, it’s all becoming more accepted, even THC.

But CBD has additional purposes, so it was more about bringing about the awareness,” Anderson says, adding that he looked into National CBD Day’s application himself.

“They do tend to end up where the money leads, but it’s not always that way. Some of them are for the good for the world.

With that said, if you’re going to celebrate a national day about something, then celebrate with it.” Along with celebratory product promotion, Dunayer says that CbdMD will post educational content on its website and social media as part of its National CBD Day campaign.

Colorado companies are doing much of the same. In fact, they already view other national days as opportunities for connecting with customers. “We’re always looking for ways to amplify the message and reach different people to expand the education of CBD,” says Stratos CBD branding executive Kate Heckman.

Stratos has also looked at National Grandparents Day and National Massage Therapy Awareness Week to further promote the brand, she notes, suggesting that other companies in the CBD space should do the same.

“It’s sort of an American thing to commercialize it, but it’s also a reason to educate,” she concludes

August 8th – Happy CBD Day 2022

Welcome to Inspirational Technologies 2022.

Hi, My name is Steven Smith

Steven M Smith –

owner “Inspirational Technologies“

It has been 2+ years since my initial run in with the topic of CBD, and with that, IT, became a pursuit.

My wife, Janet, and I were en route from Florida (January 2020) to California for a planned 2 months stay. We were to attend a funeral and visit relatives. Then drive the west coast. What began as a call to me became a call to help, both for my wife and forothers:

After that 2 months visit, ours lives are now and forever changing daily.

See Our Story on this link.

Thank you for consideration.

Inspirational Technologies

InspirationalTech.org for your Health Wellness Beauty and Inspirational Goals

USE PROMO CODE ” QPRBBV78NY ” (COPY & PASTE) @ E-COMMERCE WEBSITE & SAVE 15% OFF ALL ORDERS –

Inspirational Technologies – is Committed to Your Health Wellness Beauty and Enrichment

Reporting on Today’s Internal Botanical and Skin Product Benefits

4 Hemp Club was Inspired by Steven Smith’s vision to

“Have an older generation 4H Club, where an older community of adults could carry on what the younger 4H Club envisioned.

Our 4H Platform Uses HEMP as an Agricultural Focal Point, deserving of research, development and with the

4 Hemp key points being Health Hope and Happiness, thru Hemp“.

Cannabis CBD and Me

#AllRightsReserved-InspirationalTechnologies2022

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Categories: 1st Hemp News 2022, Current Promotions, Dealing with Inspiration & Conflict, Hemp News, Hemp Talk, hempSMART™

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