August 8, 2022 Inspirational Technologies 1stHempUSA
National CBD day is a relatively new holiday. It is perhaps inevitable that advocates of the cannabinoid would look to celebrate it. After all, there are many other days throughout the year associated with cannabis.
These include April 20 (the famous 420 Day) and National Cannabis Oil Day, which falls on July 10. It is also called 710 Day.
CbdMD president Caryn Dunayer says both efforts were inspired by the lack of marketing and advertising available to hemp and CBD companies, which can be ostracized by media platforms and regulators because of their association with marijuana.
“We’ve tried to be strategic and creative in the marketing side,” Dunayer says. “In the cannabis industry, it’s extremely challenging to find traditional marketing. We can’t do SEO [search engine optimization] and social media, so we’ve kind of taken a guerrilla marketing approach. It started with that approach, and then the whole methodology after was trying to get attention to the education side.”
CBD products face heavy scrutiny outside of states like Colorado, which have legalized recreational marijuana and hemp-infused foods, but that hasn’t stopped companies from making and marketing them, and those companies generally remain out of trouble as long as they don’t make any unsubstantiated health claims about the products. “We try to be as conservative as possible with claims and testimonials, and let real stories talk for themselves,”
For Anderson and his organization, most of the criteria for adding a day comes from society’s acceptance, though he insists that the National Day Calendar committee did its due diligence when considering CBD’s medical efficacy and the reputation of the petitioner, CbdMD.
“There are about 20,000 applications for new days every year. Then there’s a committee of four people who review them, and that needs unanimous approval. Socially, it’s all becoming more accepted, even THC.
With that said, if you’re going to celebrate a national day about something, then celebrate with it.” Along with celebratory product promotion, Dunayer says that CbdMD will post educational content on its website and social media as part of its National CBD Day campaign.
Colorado companies are doing much of the same. In fact, they already view other national days as opportunities for connecting with customers. “We’re always looking for ways to amplify the message and reach different people to expand the education of CBD,” says Stratos CBD branding executive Kate Heckman.
Stratos has also looked at National Grandparents Day and National Massage Therapy Awareness Week to further promote the brand, she notes, suggesting that other companies in the CBD space should do the same.
Steven M Smith –
owner “Inspirational Technologies“
My wife, Janet, and I were en route from Florida (January 2020) to California for a planned 2 months stay. We were to attend a funeral and visit relatives. Then drive the west coast. What began as a call to me became a call to help, both for my wife and forothers: