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What Cannabis Can (and Can’t) do for Chronic Pain. Pot for Pain Relief?

What Cannabis Can (and Can’t) do for Chronic Pain. Pot for Pain Relief?

(Story by Karen Weintraub, USA TODAY) reprinted 1/26/2023. 
A growing, but still incomplete body of research suggests the cannabis plant, the source of marijuana, can help fight some kinds of pain.

Rob Sims grew up hearing stories about what opioid addiction could do. The former Detroit Lions guard, whose father, Mickey, also played in the NFL, watched a number of his dad’s friends get hooked. Some died. He vowed his own story would be different.

Then, playing for the Seattle Seahawks in 2008, early in his pro football career, Sims tore a pectoralis muscle in his chest. Primed for his best year ever, Sims was sidelined.

After surgery, he received an open-ended prescription for opioids. “Take when you have pain,” the bottle read. “That’s seared in my memory,” he said. As a football player, “I have pain all the time.”

Scared by the lesson he had learned as a child and with little to do besides focus on his recovery, he remembers thinking: “This could go in a bad way.”

That’s when he turned to marijuana.

It remains unclear whether cannabis can be an effective treatment for pain. Plenty of circumstantial evidence supports the idea, but exactly how, what kinds of products and what can be expected from them has yet to be determined.

“There’s some caveats before it’s ready for broad, prime-time usage for chronic pain,” said Dr. Devan Kansagara, a professor of medicine at Oregon Health & Science University and a staff physician at the VA Portland.

It’s possible that cannabis helps with the psychological aspects of pain, said Dr. Nora Volkow, head of the National Institute on Drug Abuse. “Cannabis may improve pain indirectly, for instance, through decreasing anxiety so that someone may be able to deal with pain better,” she said.

Rob Sims was a guard with the Detroit Lions and now runs a cannabis business with fellow former Lion Calvin Johnson Jr., right. © Carlos Osorio, AP

Detroit Lions guard Rob Sims during the game against the Green Bay Packers at Lambeau Field, Dec 9, 2012.© Benny Sieu, USA TODAY Sports

One recent examination of previous studies found the benefits of cannabis were equal to the benefits of a placebo, which means that if people thought it would help, it did.

“There’s very limited evidence out there to support that cannabis is effective against pain,” said Karin Jensen, the Swedish neuroscientist who led the study. So far, most of the information showing its usefulness is anecdotal.

“People who use cannabis to relieve pain may have the experience that it helps – there is no doubt about that,” she said. “What’s needed is solid scientific evidence to determine how much of the relief is due to the cannabis and how much is due to other things, such as the placebo effect.”

The general public is already largely convinced.

Marijuana remains illegal in 12 states, but as of 2019, 18% of U.S. adults reported using cannabis at least once in the previous year, and 4% to 5% use it daily or nearly daily, Kansagara said.

In a 2017 study, the majority of people who used medical marijuana or self-medicated with the drug said they did so to relieve pain, and 65% of those who requested medical marijuana licenses said they wanted it to treat pain.

The marijuana plant provides a wide range of chemicals, including THC, which has psychotropic effects/

But cannabis comes with cautions.

At least 5% of Americans ages 12 and up abuse or are dependent on marijuana, and the risk for dependence increases the younger someone starts. Marijuana use directly affects parts of the brain responsible for memory, learning, attention, decision-making, coordination, emotion and reaction time. And long-term or frequent marijuana use, particularly at higher doses, has been linked to increased risk of psychosis or schizophrenia.

It’s not possible to predict ahead of time who will react badly to marijuana, said Dr. Charles Berde, co-founder of a pediatric pain clinic at Boston Children’s Hospital.

THC, the part of the plant that has psychotropic effects, “has narrow uses for nausea and appetite stimulation in patients with severe weight loss due to AIDS or cancer,” but the data for CBD for treatment of chronic pain is “murky,” Berde said. “All the more reason to be hesitant to prescribe it.”

Cannabis and pain relief

When a body is in pain, the brain releases its own pain relievers. There are special receptors in the brain designed to take in these natural cannabinoids and offer relief.

Ingesting or inhaling weed fills up those receptors, too.

Providing more cannabinoids than these receptors can accept overloads them making the person’s own internal cannabinoids ineffective, said Dr. Jordan Tishler, a cannabis specialist physician in Cambridge, Massachusetts, and founder and president of the Association of Cannabinoid Specialists.

That’s why higher doses don’t provide any additional pain relief compared with lower ones and can have “all sorts of risks,” he said. Side effects from cannabis can include increased heart rate, dizziness, impaired concentration and memory, slower reaction times and, more rarely, increased risk of heart attack and stroke and dependence.

Tishler said many patients come to him taking far too much cannabis, which increases the risk for side effects. He works to convince them that 5 mg to 20 mg a day will treat their pain better than the 200 mg they’re using.

Cannabis is now sold in many different forms.

“Just because (cannabis) doesn’t lead to breaking the law and incarceration and those sorts of troubles doesn’t mean people can’t have their lives significantly altered by getting overly involved with this particular substance,” he said.

There are also open questions about cannabis, including whether the pain-killing benefits seen in short-term studies will last. Some painkillers, like opioids, can actually make people more sensitive to pain. It’s not yet clear whether cannabis can have this effect.

“You’d like to see what happens with these products over a longer period of time, ideally,” Kansagara said. “I would like to see that before recommending wholesale to patients.”

Although legalization and decriminalization are making a difference, cannabis remains hard to study. Until recent years, it was extremely difficult to gain access to cannabis for research, and there was little federal funding for such work. In early December, President Joe Biden signed a law that will make it easier to research cannabis.

Dr. Donald Abrams, speaking in support of the Adult Use of Marijuana Act ballot measure in San Francisco on May 4, 2016. © Jeff Chiu, AP

Gold-standard studies compare a treatment versus a placebo, but it’s impossible to keep people in the dark about whether they’re getting high, said Dr. Donald Abrams, an oncologist and professor emeritus at University of California, San Francisco, who studies cannabis.

When Abrams studied cannabis use in his HIV patients, some critics thought patients must be too stoned to notice their pain. But Abrams said the patients reported that it did alleviate their pain.

Dosages of cannabis aren’t standardized, which adds to the difficulty of comparing one study against another, he said.

That’s why trials of cannabis for pain relief have shown mixed results, said Wil Ngwa, an associate professor of radiation oncology at Johns Hopkins Medicine, who’s working to create such standards for drug trials.

This lack of standardization also means people have to use trial and error to find an effective dose for them, according to Staci Gruber, who directs the Marijuana Investigations for Neuroscientific Discovery (MIND) program at McLean Hospital, a Harvard-affiliated psychiatric hospital outside Boston.

In one study, Gruber followed 37 volunteers using cannabis for chronic pain. After six months of treatment, participants reported lower levels of pain, better sleep, more coherence and less use of conventional painkillers.

‘Positives, not negatives’

Sims experienced the same benefits.

Daily marijuana use after his pec injury helped cut the pain, allowing him to lift more weight and recover faster. “I was able to come back stronger than I was before.”

Playing NFL ball, Sims said, is like living through a train wreck every Sunday. The best players – the ones whose careers last the longest, he said – “have learned how to recover quicker and get ready for that next train wreck.”

During his career, marijuana helped Sims rebound and improved his sleep, which allowed him to push his workouts.

Asked about side effects from his marijuana use, Sims pointed to his athletic and financial successes. “I wouldn’t call those side effects,” he said, laughing. “I see positives, not negatives.”

In 2021, Sims co-founded the cannabis company Primitiv Group with fellow former Lion Calvin Johnson Jr. Sims and Johnson acknowledge they used cannabis during their professional careers, though there was a zero tolerance policy then, which has loosened only slightly since. Both men believe the restrictions should be lifted.

About a decade ago, Sims persuaded his wife, Natalie, to try cannabis, when a bout with the bowel syndrome Crohn’s disease left her on a morphine drip in an emergency room.

“This can’t be how we live for the rest of our lives,” he told her. She uses cannabis now and finds relief, Sims said.

“It made me very passionate about pain and help for pain.”

Challenges of cannabis care

Cannabis doesn’t make pain go away, like Advil might get rid of a headache, Tishler said.

Instead, “it makes it so it doesn’t bother you so much,” he said. “It divorces the pain from the suffering.”

Whether it’s the THC or the CBD in cannabis or both that might be helpful against pain remains an open question, Kansagara said. THC is what makes people feel “high.” CBD appears to have anti-inflammatory properties, which may be useful to some.

Smoking joints isn’t a good approach for relieving chronic pain, said Tishler, who recommends his patients use edibles instead. The effect of inhaled cannabis wears off in three to four hours, while a gummy might last eight to 12 hours.

The yo-yo effect, when pain comes and goes over a few hours, can exacerbate suffering, Tishler said. “Short-acting actually turns out to be a bad approach in general in pain management.”

In Massachusetts, where medical cannabis has been legal since 2013 and recreational since 2016, doctors are more comfortable giving their patients permission to use cannabis, Tishler said. But they rarely bring it up themselves.

So, Tishler is trying to educate his peers. “If you were thinking the patient needs opioids, think cannabis first. Don’t wait for the patient to bring it up – it’s your job to bring it up,” he tells them.

Similarly, he’d like to get cancer patients on cannabis early in their care, rather than waiting until agony sets in. “Once people are at the end of their rope, things are worse and harder to treat than if we had started when things were still kind of OK.”

Most of the advice on what product to use now comes from the patient care advocates or “budtenders” who work behind the counter at dispensaries, Gruber noted with some concern. They typically don’t know the person’s medical history or history of cannabis use or whether they use other substances such as alcohol, other drugs or prescription medication. Product labels can often be misleading about their THC and CBD content.

The trial-and-error approach can be difficult and challenging for patients with major medical problems.

“Knowing what’s in your weed is critical, but also how you’re going to respond to it is an important consideration. And that’s something we don’t spend a lot of time on,” Gruber said. “You have to educate patients. They’re desperate for it, but it’s not easy, because we’re all different and cannabis is not a ‘one size fits all’ solution.”

Research may change future use.

For cannabis to reach its full potential as a painkiller, more research is needed, experts say.

“It’s really untapped right now, because of that lack of research,” Johnson said.

That’s why NFL players and owners have been supporting cannabis research. Owners have donated more than $1 million this year to two cannabis research programs.

“We need to become better educated about all these issues,” said Dr. Allen Sills, the NFL’s chief medical officer.

Dr. Allen Sills, the NFL’s chief medical officer© Rebecca Blackwell, AP

Ngwa, at Hopkins, collaborates with Sims and Johnson to lead some of that research.

He’s also looking at better ways to treat cancer pain with cannabis.

His studies suggest that not enough of the painkiller gets to a tumor when the cannabis is inhaled or ingested, so he has been exploring smart-drug delivery systems than can target the drug directly to the tumor. So far, he has tested only pancreatic tumors but hopes to rapidly expand to other cancer types.

Ngwa is concerned that preliminary research like his will encourage people to self-medicate, taking doses that may not be helpful. “You really have to wait for the clinical trials, but when people are desperate, they just do (anything). I definitely worry about that,” he said.

Until more is known, Sims will keep up his cannabis routine.

Now 39, he has dropped 50 pounds from his 320-pound playing weight, which has helped reduce the lingering bone-on-bone pain in his right knee. He rubs a Primitiv topical on it knee every day.

“My passion behind the plant and what it’s done for my family reigns supreme.”

Contact Karen Weintraub at kweintraub@usatoday.com.

Health and patient safety coverage at USA TODAY is made possible in part by a grant from the Masimo Foundation for Ethics, Innovation and Competition in Healthcare. The Masimo Foundation does not provide editorial input.

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Can Cannabis Prevent Covid Infections? Research Now on POTUS Agenda.

Cannabis News Week: Can Cannabis Prevent Covid Infections?

Story by Tony Owusu

Researchers from Oregon State University are expected to present evidence that cannabis is an even greater miracle drug than previously known.

After decades of suppression, the medical benefits of cannabis are well known and are often used by advocates to push for more freedom for both recreational and medicinal users

But there are new studies being conducted constantly, and the medical community may just be scratching the surface of understanding the benefits of marijuana.

Researchers at Oregon State University are expected to present information on using natural products, including hemp, to treat covid-19 at a virtual event called “Natural Products and Hemp: Under-appreciated Sources for Covid-19 Therapeutic Agents” on Dec. 6.

This event comes about a year after the school published a study that found that compounds in cannabis could prevent the virus that causes covid from infecting human cells.

Richard van Breeman, a professor of pharmaceutical sciences at Oregon State and a team of researchers found that a pair of cannabinoid acids bind to the SARS-CoV-2 spike protein, which then blocks a critical step in the infection process

The findings were published in the Journal of Natural products and, according to the university, set records for downloads and online views when it was released.

So, apparently there is an appetite for this type of research.

Righting an SBA Wrong for Cannabis

Access to capital has hampered the cannabis industry immensely even while state’s move to make the drug more legal than it has ever been in the United States.

Capital, especially for potential small business owners looking to get into the business, is nearly impossible to get due to the federally illegal nature of the drug.

But U.S. Senator Jacky Rosen (D-NV) has a plan to right some of those wrongs.

Sen. Rosen introduced legislation that would make regulated cannabis businesses eligible for loans and other programs from the federal Small Business Administration under the Fair Access for Cannabis Small Businesses Act.

The legislation will give proprietors access to the popular SBA 7(a) loans that other small businesses have access to, as well as disaster loans, microloans, and the Small Business Investment Company program.

“The unfair barriers to basic federal support and resources have hurt our state’s legally-operating cannabis small businesses,” said Sen. Rosen.

 

“This legislation will level the playing field so that cannabis small businesses… have access to the same federal resources and loans that other legal businesses are entitled to.”

Rosen’s legislation, when paired with the oft-discussed SAFE Banking Act, would create a regulatory framework that would ensure a diverse pool of players in the cannabis industry, according to Khadijah Tribble, CEO of the U.S. Cannabis Council.

“Senator Rosen’s landmark legislation would help advance equity and innovation in the cannabis industry by leveling the playing field for independent cannabis operators,” Tribble said.

A Decade of Recreational Cannabis

We all know the tropes. Weed smokers are lazy stoners with little motivation and the constant munchies.

While the tropes have some basis in reality, cannabis can definitely relax a person to the point where they don’t want to move, but new research from the University of Colorado Boulder suggests that the tropes don’t tell the whole story.

Angela Bryan, a professor of psychology, and Brian Keegan, an assistant professor of information science, recently debunked some of the most prevalent misconceptions following the 10-year anniversary of recreational cannabis’ legalization in the Centennial State.

Data suggests, according to the researchers that pot smokers “tend to use cannabis in conjunction with exercise in some form or fashion and that’s either using before exercise or using it after exercise for recovery purposes,” said Bryan, according to CPR.

“We also have larger epidemiological data, not collected by my lab, but where we see patterns such that cannabis users have lower rates of type two diabetes, better waist-to-hip ratios and better insulin function,”

For decades, marijuana has had an image problem — of which the most prominent has been the “lazy stoner.”

Sunken into the couch, the marijuana user only gets up from their comfortable spot between commercial breaks to raid the fridge and pantry in search of munchies. Or so it used to be believed.

Today, liberalization of marijuana laws across the United States and changing attitudes about the drug have also helped to change what the image of a marijuana user looks like.

Furthermore, increasing interest in cannabis from the medical and scientific communities has provided valuable insight about the drug’s potential.

Recent research has consistently indicated that cannabis users are less likely to be obese and have a lower BMITrusted Source than the average American.

As for the munchies, a study published in March of this year found that over a three-year period, marijuana users put on less weight than those who didn’t use marijuana products.

Now, in a new study from the University of Colorado (UC) in Boulder, researchers are asking a bold question: What if instead of making people lazy, marijuana could actually get users to engage in more physical activity than they normally would?

A new kind of runner’s high?

The study, published in the journal Frontiers in Public Health, looked at self-reported data from more than 600 marijuana users in states where the drug has been legalized.

The average age of users was 37.5 and was split almost down the middle in terms of sex, with slightly more males than females.

The vast majority — more than 80 percent of respondents — endorsed using cannabis in some form either directly before or directly after exercise.

Getting high and exercising also resulted in more physical activity as well.

Even after controlling for demographic factors like age and gender, co-users (those who used marijuana before or after exercise) on average took part in 43 more minutes of aerobic exercise per week and 30 more minutes of anaerobic exercise, such as weightlifting.

And co-users also surpassed the American College of Sports Medicine’s recommendations of a minimum of 150 minutes of aerobic exercise per week by nearly 10 minutes.

“The average cannabis user in our study was exercising a lot more than your average American,” said Angela Bryan, PhD, a professor of psychology and neuroscience at UC-Boulder and one of the study’s authors.

“It seemed that not only were cannabis users in general exercising quite a bit, but they were combining cannabis and exercise behavior at pretty high rates,” she said.

While it’s unclear why this association appears, the study does offer some clues.

Co-users frequently cited marijuana as increasing enjoyment of exercise and aiding in workout recovery. Less frequently, they said that it helped with motivation and physical performance.

According to Dr. Bryan, it’s possible that co-users were just having more fun.

“That can help people do it for longer as well. If you’re more motivated and you’re having more fun while you’re doing it, you’re enjoyment is higher. And we know from decades of exercise work that that’s going to be associated with more physical activity,” she said.

Hazy findings

However, the study is far from demonstrating any clear causal relationship between marijuana use and increased physical activity.

Others have weighed in saying that the self-reported nature of the study makes it hard to draw any real conclusions.

“These results may be more reflective of the fact that marijuana is a more significant part of these respondents’ overall lifestyle.” Paul Armentano, the deputy director of the National Organization for the Reform of Marijuana Laws (NORML) told Healthline.

“It would be interesting to know if many of these respondents would similarly report that marijuana provides increased enjoyment with other routine activities, as well, such as eating dinner, watching television, playing video games, etc,” he said. “My presumption is that a similar trend would emerge if these questions were asked.”

Other confounding factors, which the authors point out, include the fact that states where marijuana is legal are “without exception more physically active than the national average.”

In short, there’s plenty of work still to be done on the issue.

But from a public health perspective, if marijuana is in fact helping some users get up off the couch instead of lounge on it, then ultimately that’s something worth investigating.

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CBD Advertising, How Cannabis Legalization Has a Roadmap to Follow

It’s not every day that a product manages to grasp the attention of a global consumer market within such a short space of time.

However, cannabidiol – or “CBD” as most people call it – has contributed to a surge of enthusiasm in the medical market.

Perhaps one of the most frequently discussed cannabinoids, CBD controls an industry of its own and is on-track to harvest a generous $16.32 billion in the United States by 2026.

CBD Advertising, How Cannabis Legalization Has a Roadmap to Follow

Demand for effective CBD marketing is on the rise and there is no wonder why. So far, scientists have successfully isolated 113 of the leafy green plant’s active chemical compounds.

Formerly, the cannabis community firmly focused its attention on the plant’s psychoactive constituent TH-Cbd (tetrahydro-cannabinol) — but now, thanks to a swelling smorgasbord of scientific evidence pointing to the therapeutic potential of cannabis and hemp’s non-psychoactive chemical compound CBD, the market is constantly evolving.

CBD is enticing a diverse group of consumers from all ages — and even pets.

(((The Green Rush (2012–present) is an ongoing global economic event that began on December 6, 2012, when cannabis was legalized in the US state of Washington; Colorado‘s legalization took effect four days later.[1][2] While still illegal federally in the United States,[3] the actions of these two state governments signaled the opening of a market projected to be worth US$48+ billion globally by 2027.[4] As of 2019 the cannabis industry had created over 250,000 jobs.[5] However, cannabis companies have been a mixed investment success, with many experiencing plunging stock prices, massive layoffs, and failure to meet investor expectations.[6])))

If you are cashing in on the “Green Rush”

Mand are wondering how to market CBD products effectively and legally, then you will need to use an effective strategy.

Before you kick-start an online business selling CBD oil and alternative products, understand the rules behind marketing CBD oil so you can align your business with statewide laws.

What is CBD?

CBD Molecule
CANNABIDIOL

A substance that does not induce feelings of psychoactivity, cannabidiol, or “CBD” as it is most commonly known, can be extracted from either the hemp or marijuana plants.

The vast majority of products featured in CBD advertising strategies will be extracted from industrial hemp.

CBD falls into two main product segments: food grade, and therapeutic grade.

Based on a reports, therapeutic grade CBD constitutes the vast majority of market share, with this segment accounting for 59.90% of the market in 2018.

A Running History of CBD’s Legal Status As more people start to learn about CBD’s non-psychoactive properties and discover that it could actually present consumers of all ages with an opportunity to amplify their health/wellness routines, minus the high, the Internet is becoming suffused with cannabinoid-rich content.

Before you start creating content for your CBD marketing campaign, take into account the following facts about CBD’s legal status:

How will CBD fit into OUR Growing Needs

1. Recently, legalization has swept across much of the U.S.

Up until a few years ago, marijuana and hemp were illegal across the entire United States on both the federal and state levels.

However, public and political perception of marijuana is most certainly evolving. Thanks to a number of ballot and voter-approved initiatives, marijuana has been legalized in some form in a total of 33 U.S. states and the District of Columbia.

However, it is still federally illegal. While some states have legalized marijuana merely for medical purposes, others have gone as far as to legalize it on a recreational scale.

Soaring demand for cannabis-containing products is putting pressure on businesses to properly navigate the complex patchwork of regulations associated with the nascent industry.

2. 2019: Farm Bill and FDA hearings.

In December of last year, President Donald Trump signed the Agriculture Improvement Act of 2018 (2018 Farm Bill, PL 115-334) (the “2018 Farm Bill”) into effect, which removed hemp from the Controlled Substances Act and maintains FDA’s authority to regulate certain hemp-containing products.

Despite the fact that commercial hemp cultivation was legalized throughout the U.S. following the passing of the 2018 Farm Bill, there has been much confusion regarding whether or not hemp-derived CBD products can legally be marketed and sold.

The FDA must treat hemp-derived CBD-containing products just like any other regulated product. However the agency has vowed to explore various regulatory pathways that will safeguard the health of patients and the general public.

3. Is CBD legal now?

Pay attention to reputable sources that publish the most recent updates regarding the legality of CBD in the U.S., such as this one. Obtain advice from an attorney. The cannabinoid’s legal status is dependent not only on federal law but also on the state in which you reside.

Why CBD Marketing is So Important

The CBD marketing craze is well and truly upon us. Everywhere you look online, whether it is in the form of a CBD-focused advert that grasps your attention on Facebook, a search engine optimized CBD advertising campaign that points to an online store via Google, or a captivating Instagram story with a ‘Swipe-up’ link directing visitors to a website, the surge in CBD marketing is hard to ignore.

1. Finding new customers.

According to a study conducted by High Yield Insights, approximately 40% of U.S. consumers aged 21 and above claim that they would consider trying CBD. This figure will grow and so, finding customers by tapping into the power of CBD marketing is essential. Customers want your help and so, you need to be the one to give it to them!

2. Differentiating your brand.

The CBD space is well and truly bursting at the seams, with more companies being established on a daily basis. This does not mean that you should give up on your dreams of earning money with CBD marketing but rather, learn how to stand out and differentiate your brand from the rest.

This is possible by providing your audience with constant education. Engage with your audience by creating compelling video content, carry out industry surveys and don’t be afraid to show consumers how they can benefit from your services. You might also consider focusing on a particular niche.

3. Retaining customers.

CBD marketing can help you attract recurring customers. Affiliate marketing is a great way of building high retention rates, but only the big brands tend to attract affiliates, proving the importance of building brand awareness. Featuring legitimate customer testimonials on your website that make statements in compliance with all laws will boost your reputation and keep customers returning for more. Send out newsletters, offer discounts for recurring customers and encourage them to invite a friend in return for a free product if you want to achieve better overall engagement and increase the likelihood of customers returning.

Conducting surveys will make you aware of customer needs/wants and will alert you about areas where you might be failing to satisfy customers. You may also want to focus on problem-solving, providing ongoing support and of course, staying in touch with your customer base!

What Can’t You Say With CBD Advertising?

While it might be tempting to boast about CBD’s medicinal properties to the whole world via online CBD marketing, the Food and Drug Administration (FDA) does not approve of this. Avoid the following to sidestep potential repercussions.

1. Health and Medical claims. You might have read claims online hailing CBD as a miracle cannabinoid that can be used to combat a wide scope of medical conditions, diseases and ailments, such as epilepsy, cancer, arthritis, insomnia and chronic pain. It is imperative that you hold off on making any health or medical claims.

The FDA certainly does not approve of this and will take your marketing campaign offline before you can say “CBD!”. “Deceptive marketing of unproven treatments raises significant public health concerns, as it may keep some patients from accessing appropriate, recognized therapies to treat serious and even fatal diseases,” reads an official statement from the former commissioner of the Food and Drug Administration (FDA) Scott Gottlieb, M.D.

2. Untested assumptions. Although it is possible to spotlight the potential medical benefits of integrating CBD into a daily health and wellness routine, it is not possible to legally advise customers about treating their specific medical condition, disease or ailment with CBD.

Only a doctor can do this, so don’t make the mistake of assuming that just because you read it somewhere, it is true. Every single thing you say (including consumer reviews, testimonials, social media posts, marketing, and claims made on any forum where the consumer may see the product) when trying to lure in buyers with an online CBD marketing campaign must be backed up by reputable sources and cited where/when necessary. Claims must always be substantiated, credible and authentic and avoid making disease or health claims. Anything that cannot be proven simply cannot be used in your marketing material, so just remember this.

3. Anything that has not been approved by the FDA. According to the FDA, all CBD products must comply with the applicable laws, including the Federal Food, Drug, and Cosmetic Act (FD&C Act). The FDA has taken the position that it is not lawful to add CBD to food, dietary supplements, and pet foods. This rule applies, even if the product is defined as containing the hemp plant. Because of this, you must practice caution when conducting CBD marketing efforts. For example, cannabinoids cannot currently be sold as dietary supplements, nor can they be added to FDA-approved ingredients and sold legally.

CBD Advertising Restrictions in 2019 Despite being legalized following President Donald Trump’s signing of the 2018 Farm Bill in December 2018, advertising options are currently limited. The 2018 Farm Bill removed hemp from the Controlled Substances Act and was integrated into the 2018 United States Farm Bill, which was effectuated in December 2018. When the federal government changes its stance on marijuana, likely so too will the rules for CBD r creation. Unfortunately for ‘cannapreneurs’, Google and Facebook – two of the world’s dominating ad-buying platforms – have not yet permitted advertising for marijuana-derived CBD, but hemp-derived CBD products are now being considered. Make yourself aware of the following CBD advertising restrictions in 2019 to avoid potential pitfalls:

1. Facebook. You cannot advertise cannabis-derived CBD on Facebook. Then again, if your focus is primarily the hemp-derived product, you’re in luck. As of June 26, 2019, Facebook announced it would be lifting its ban on CBD products, meaning that advertisers can now publish ads promoting topical hemp products via the social networking platform.

The great thing about this is that advertisers have the privilege of including a direct link to a landing page, from which consumers can promote products and link directly to their website. However, this is subject to change and may not last forever; Facebook has always forbidden CBD ads due to the cannabis plant’s illegal status and previously, CBD-focused ads were blocked outright.

2. Google Ads (Adwords). If you decide to run a Google AdWords advertisement promoting CBD products, you run the risk of your ad being taken down and will possibly be penalized from publishing future advertisements, even if they are not CBD marketing ads.

On a more positive note, Google recently asked a number of companies in the CBD space to participate in a trial run for CBD advertising on its platform. The results are yet to be revealed.

3. Twitter. Unfortunately for CBD marketers, you won’t be able to run ads on Twitter. Why, you ask?

Because Twitter does not permit advertising for illicit substances, not to mention herbal drugs, thus eliminating CBD completely. This is not to say that you have to stop using Twitter for marketing efforts however, since this platform’s advertisement policy is only applicable for products that are being promoted by means of paid advertising. Examples of some effective ways in which you can reap the rewards of Twitter include posting information about new products and linking back to your website, publishing informative and relevant information that will be well-received by the cannabis community, as well as building brand awareness with frequent posting and engagement. Refrain from making any health or disease claims about CBD, because this could cost you your account and possible FDA enforcement.

4. Instagram. The policies put into place by Instagram regarding CBD advertising are fairly similar to the rules laid out by Twitter. However, Instagram users are not penalized as often as Twitter users when advertising CBD oil and related products, since Instagram does not seem to monitor CBD marketing quite as much as Twitter does. Nonetheless, you shouldn’t put all your eggs in one basket with Instagram; the app can permanently shut down your account if you try to specifically sell a product. Instead, focus on educating your audience by linking back to your blog or resharing content from other CBD-focused Instagram pages. Stay on top of your Instagram game by posting exciting and relevant images that reflect your CBD marketing campaign and brand. You can also use Instagram to publish videos. What’s more, the social media platform enables users with a business profile to include direct web links via the ‘Story’ feature, as well as on their profile bio.

Inspirational Technologies

The Key to Marketing a CBD Company: Brand CBD might just be a cannabinoid, but it’s not just any old cannabinoid.

This unique naturally-occurring chemical compound has victoriously leaped over hurdles that skeptics once thought were impossible to overcome. It has successfully broken through barriers and filtered its way into the mainstream market, where branding is critical for staying afloat.

6 Strategies to Market CBD Online Estimated retail sales of CBD consumer products could reach $16 billion by the year 2025. This is according to industry analysts from Cowen Research. Tapping into this consumer market requires a great deal of diligence, consistency and patience. By marketing hemp-derived CBD effectively with the following methods, you can master the art of learning how to sell CBD online.

1. Focus on SEO. Perhaps one of the most organic ways to build your brand on the Internet is by paying close attention to search engine optimization, better known as SEO. Although this method can be somewhat difficult to execute, the cost is usually a lot lower than it is for alternative methods of advertising. Hiring an SEO expert to help is often the best way to ensure your money and time are well spent. Additionally, you need not fret about breaking the CBD marketing rules. However, please be aware SEO “keywords” will be considered as marketing and advertising materials if the FDA is investigating any health or disease claims. Practicing proper SEO will ensure that you are seen as a trusted thought leader in the nascent industry and will enable web visitors to find your site based on what they are searching online.

2. Grow content. Content creation can fit in seamlessly with your SEO plan, due to the fact that SEO focuses on the implementation of suitable high-volume keywords and phrases throughout blog posts, articles, product descriptions and web content. Get in the habit of sharing your content on social media platforms and watch the traffic grow! Carefully curated content will bolster your credibility as an authoritative and influential leader in the CBD industry.

3. Attend trade shows. Word of mouth marketing has always been (and continues to be) one of the most powerful forms of marketing.

Consider attending industry trade shows for an opportunity to meet with other industry players face-to-face, as well as to assess the competition. Not only this, but at trade shows like the CBD Expo Tour, you can also demonstrate what your brand has to offer and get people on your side. By doing so, there’s a possibility of attracting a new audience and potentially, investment for your CBD advertising strategy.

4. Build an affiliate network. Affiliate marketers are valuable people who can help to inform the world about your product, without you having to lift a finger.

According to industry data, affiliate marketing expenditure will inflate by 10% over the next few years. Worth a whopping $12 billion, affiliate marketing accounts for 15% of all digital media revenue and back in 2017, web users clicked on affiliate marketing links over five billion times!

If that wasn’t enough to blow your mind, consider the fact that global affiliate marketing transactions surpassed $170 million during the same year! Some trusted affiliate networks include ShareASale, CannAffiliate and Clickbank.

Adrian PetersAdrian Peterson

5. Use influencer marketing. Aim to include as many marketing tactics in your CBD campaign as possible.

The more diverse your marketing campaign, the better the chance of attracting your target market and turning over a rather healthy profit from CBD marketing.

Influencer marketing is a fantastic way of doing this and it is one of the fastest-growing segments in the marketing world today, with 17% of companies claiming to spend more than half of their marketing budget on influencers.

This year, 65% of influencer marketing budgets are predicted to inflate. Of course, an influencer that is compensated in any way must follow FTC guidelines and conspicuously disclose their connection to the brand being promoted.

6. Utilize email marketing. Another marketing method that should not be ignored is email marketing. Although this is one of the oldest forms of online marketing, it maintains its efficacy at attracting customers from all corners and all walks of life. Sending coupons and deals to your existing newsletter subscribers/customers is a fantastic way to get the word out about products and improve customer relationships and retention.

Keep Your Eyes and Ears Open

The nascent CBD industry may present you, the marketer, with some challenges; regulators are still smoothing things out. Nonetheless, the results can be incredibly rewarding if you learn to stay abreast of federal, state, and local laws pertaining to hemp-derived CBD marketing and selling CBD-containing products online. Focus on the following:

1. CBD legal changes. It’s no secret that cannabis consumption is becoming normalized. More than 94 million people in the U.S. have admitted to using it at least once and with legislation spreading like wildfire, this figure is increasing by the day. Nonetheless, hemp-derived CBD marketing poses some challenges due to market volatility. Often, this is triggered by the hazy status surrounding CBD legality. Local, state and federal laws are shifting constantly, so stay alert.

2. Advertising restrictions. The information contained in this article is accurate at the time of writing. Ho is subject to change, depending on whether or not advertisers decide to amend their rules in the foreseeable future.

3. Cannabis news. Remember to pay close attention to any news about the cannabis space, both marijuana and hemp, since there’s a good chance it will have an impact on CBD. Some of the best cannabis news resources include: High Times, Canna Law Blog, and Marijuana Business Daily. Subscribe to RSS feeds and email newsletters – just as a customer would do on your website/blog/online store, once it is up and running – so as to ensure you never miss a trick.

What Advertisers Need To Do Next

For newbie marketers who want to capitalize on the profit potential associated with the CBD market, there are certain steps worth taking to get one step ahead of the competition. Some of the best CBD oil marketing strategies include:

1. Keyword research. Before a customer lands on the homepage for your online CBD store, they will have typed a keyword or query relating to the product they want into a search engine like Google. Be the website that Google ranks on the first page by conducting proper keyword research! You can integrate keywords into titles, meta tags, picture descriptions, video descriptions and more.

2. Search Engine Optimization (SEO). With your chosen keywords and phrases, integrate them into an SEO-optimized site that is targeted to your niche market. Submit your website to directories, create meta tags and always include strategically-placed search phrases on pages for the maximum return on your SEO-optimized CBD marketing strategy.

3. Content marketing. Whether you decide to outsource your content marketing to an expert in the industry – this is a highly recommended time-saving strategy that ensures quality content and rules out plagiarism – or write the content yourself, you should not ignore the potential of curating keyword-friendly, informative content that keeps people returning for more.

4. Link building. The link-building marketing technique never gets old. Guest posting on authority sites in return for a link back to your website will enable your site to climb higher on the search engine rankings. In addition to getting inbound links, don’t forget to create outbound links from your website/blog that point to authority sites in the cannabis and hemp markets if you want to attract extra traffic. Please note, linked content can be considered part of your advertising materials.

Linking to articles, scientific studies, and testimonials does not shield or remove you from the claims that are made on the linked content. Commercial use of scientific publications to promote the product’s sale, including simple references to scientific studies or general research, discussing potential health benefits may still be considered to be drug claims made about the product.

5. Analytics. There is nothing quite as motivating as monitoring your progress with a CBD marketing campaign and noticing that the results are improving as time progresses.

Various types of software can be utilized to view site analytics, including:

Optimizely, SEMrush, and Kissmetrics.

Attitudes about cannabis are changing on a global scale and by getting in at the ground floor now with CBD marketing, you can establish yourself as a well-respected brand before the market gets overly saturated. Feed your industry knowledge by reading the news on a daily basis.

This will enable you to make a mark on the industry at large, as well as establish trust and loyalty among your customer base.

Conclusion In spite of the fact that the major social networking platforms do not currently allow CBD advertising, there are ways to sidestep this predicament.

Combined, social media and content marketing provides the perfect opportunity for CBD marketers to educate their audience and build brand awareness, without using aggressive selling techniques that could get your account banned.

For the best chance of success at making money from the “Green Rush”, perform adequate research prior to launching a CBD marketing campaign to better understand the limitations associated with the CBD industry, federally, in each state, and online.

Ahead of your brand launch, make sure all claims you make are authentic, substantiated and are accompanied by credible scientific support.

Thank you for consideration.
Inspirational Technologies
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NOOTROPICS: Hope or Hype?

NOOTROPICS: Hope or Hype?

The hot new trend in nutritional supplementation is NOOTROPICS, sometimes referred to as “smart pills” or “cognitive enhancers”. A nootropic is a substance capable of enhancing learning, memory, concentration, or other cognitive functions and of preventing or slowing cognitive decline. It is important to note that you do not need to have a medical issue to benefit from natural brain support. We all enjoy the feeling of functioning at the peak of our potential. The ability to think clearly, remember details easily, verbalize our thoughts articulately, sleep soundly, and handle stress with grace and ease, is priceless! These are all functions of a healthy brain in balance.

Whether you are a college student balancing a challenging academic schedule, a professional preparing for a big presentation, an executive competing for a big promotion, a mother juggling the management of a busy household, or a senior citizen desiring a quicker and sharper memory, NeuroSmart can give you the benefits you are searching for.

Synthetic prescriptions and over the counter drugs have been shown to be of limited benefit for enhancing brain function, while often causing troublesome side effects. However, a few high quality natural compounds have been shown, in clinical trials, to improve cognitive function. A handful of novel brain support supplements contain one or more of these valuable ingredients. Unfortunately, the actual amounts of legitimate nootropics contained in these products are usually miniscule. The extremely small quantities of scientifically validated ingredients are generally too insignificant to offer any real benefit. The list of ingredients might look good on the label, but they deliver no tangible results. In other words, all hype, no substance!

Scientific research is extensive and compelling. The brain is “hardwired” with specialized receptors for natural cannabinoids. Clinical studies indicate that neurogenesis (the production of NEW brain cells) is supported by premium hemp extracts and synergistic botanical compounds. This means there is the potential to enhance the building of new infra-structure in the brain.

NeuroSmart: A Game Changer with a Coveted U.S. Patent.

 

NeuroSmart exemplifies the practical application of cutting edge brain research. This unique ”first of its kind” product utilizes a synergistic blend of natural botanical compounds, in addition to Ayurvedic herbs, and premium broad spectrum hemp extract, all in scientifically researched amounts.

This innovative formula promotes optimal brain function in several fundamental ways:

  1. NeuroSmart supports the integrity of existing brain cells. Multiple Ayurvedic herbs and botanicals protect brain cells from assault by toxins, free radicals and inflammation.
  2. NeuroSmart supports optimal brain chemistry and neurotransmitter balance through the Endocannabinoid System.
  3. NeuroSmart promotes neurogenesis, the development of NEW healthy brain cells. This visionary synergistic atented formula supports the development of regenerative infrastructure in the brain.

In 2019, after nearly two years of in-depth analysis, the U.S. Patent Office awarded Patent # 10,201,553 to hempsmart’s revolutionary brain support formula, NeuroSmart. This excerpt from the U.S. Patent clearly illustrates the visionary application of scientific research in brain support:

“The present invention (NeuroSmart) is unique in that this product utilizes a synergistic blend of natural neuroprotective and neuroregenerative compounds, including cannabidiol (CBD), all in clinically researched and verified therapeutic amounts. Clinical studies indicate that CBD facilitates brain recovery from oxidative stress free radical damage and inflammation.”

“CBD research is extensive and compelling. The brain is “hardwired” with specialized receptors for CBD. Each ingredient in this invention has been clinically validated to provide a specific neuro-protective or neuro-regenerative effect.”

This important patent goes on to state:

“This unique formulation promises to revolutionize the safe and effective optimization of brain and neurological function.”

NO Hype, just Great RESULTS!

Unlike most brain support supplements on the market, NeuroSmart is a powerhouse of scientifically proven natural nootropic ingredients, in therapeutic amounts. The clinically validated ingredients include:

  • CBD – neurogenesis, neurotransmitter support, neuro- protection
  • Bacopa – neurogenesis, neuro-protection, memory, focus
  • Ashwaganda – stress reduction, cognition, memory, adaptogen
  • Phosphatidyl Serine – brain cell-to-cell communication, memory, concentration, learning, word choice
  • Alpha Glyceryl Phosphoryl Choline – neuro-protection, mental sharpness,
  • Rhodiola – short term memory, concentration, speed of mental processing, adaptogen
  • Huperzia Serrata – memory & learning enhancement, alertness, energy
  • Astaxanthin – protection from oxidative stress & inflammation
  • EGCG – memory, brain connectivity
  • Turmeric – neural stem cell growth, neuro-protection
  • L-Theanine – calming, mood enhancing

NeuroSmart supports:

  • mental clarity, alertness & cognitive processing
  • focus and concentration
  • relaxation & restorative sleep
  • ability to manage stress
  • learning and recall
  • repair, regeneration & plasticity of brain cells

Are you looking for peak performance in school, at work, or just in the day-to-day demands of multi-tasking? NeuroSmart offers a safe and effective solution.

 

Resources:

  1. Neurobiol Dis. 2009 May; 34(2): 300-7.
  2. Eur J Neurosci. 2013 November; 38(10):3424-34.
  3. Hussein G et al. (2005) Biol Pharm Bull. January; 28(1):47-52.
  4. Mar Drugs. 2016 March: 14(3), Epub 2016.
  5. Neurochem Int. 2009 March-April; 54(3-4); 199-204.
  6. Mol Nutr Food Res. 2015 Dec 8.
  7. Psychopharmacology (2014) 231:3879. Doi:10.1007/s00213-014-3526-1
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Cannabis Global in Definitive Agreement to Acquire Caliwanna

LOS ANGELES, CA March 14, 2022 Cannabis Global, Inc. announces the signing of a definitive agreement between the Company and the owners of Caliwanna brands for comprehensive marketing and sales integration and acquisition of the Caliwanna cannabis brands.

Under the terms of the agreement, the highly experienced Caliwanna marketing team will immediately launch three of Cannabis Global’s cannabis products – edibles, infused prerolls, and live rosin – into the California marketplace.

In addition, all Caliwanna products will now be sold under the cannabis license owned by Cannabis Global’s majority-owned subsidiaries, Natural Plant Extract of California, and Northern Lights Distribution.

Management of Cannabis Global expects the agreement to result in significant incremental revenue generation beginning immediately.

“This is so much more than just an acquisition of successful cannabis brands, although we are of course excited to begin marketing Caliwanna’s Brands effectively immediately” commented Arman Tabatabaei, CEO of Cannabis Global.

Arman Tabatabaei, CEO of Cannabis Global.

“In addition to meaningfully expanding our brand footprint, we are also gaining experienced sales and marketing executives via the addition of the principals of Caliwanna to our team.

Caliwanna already sells products in several dozen California cannabis retail establishments. We plan to see our innovative products in this sales channel very quickly.”

 

 

 

 

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‘Pain’ Is A 4 Letter Word That We Tackle Daily. You Don’t Have To Live With It.

P A I N (truth be known) You Don’t Have To Live With It. Become Educated.

Kickstart Your Healthy Morning Routine · hempsmart™

Drops, Pain Cream on hand ✋ in case of your usual day and a thank you for your consideration.

Pain is often referred to the body’s way of letting you know that there is something wrong or potential harmful environment.

Relief of Pain is usually by first reducing the inflammation that often is experienced.

 Thank you for consideration.

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For More Information on Cannabis and CBD and YOU. Click On the Following Link

Cannabis CBD and Me

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4 Hemp Club was Inspired by Steven Smith’s vision to

“Have an older generation 4H Club, where an older community of adults could carry on what the younger 4H Club envisioned.

Our 4H Platform Uses HEMP as an Agricultural Focal Point, deserving of research, development and with the

4 Hemp key points being Health Hope and Happiness, thru Hemp“.

Cannabis CBD and Me  
Inspirational Technologies Inspirational Technologies (2014) @Inspire123tech Background Noise Studios Logos by Steven M Smith
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#cbdtea #cbdoils #cbdcures #hempproducts #hempcommunity #cbdedibles #healthylifestyle #weed #cbdflower #cbdeducation #cbdforpain #cbdtincture #thc #cbdlove #hempcbd #cbduk #cbdforanxiety #anxiety #cbdoilbenefits #cbdbeauty #cbdstore #cbdcream #natural #cbdforpets #hempheals #cbdfacts #cbdwholesale #cbdproducts #cbd #cbdhealth #cbdoil #cbdoil #coa #hemp #cbdhealth #cbdproducts #cannabis #cbdlife #cannabiscommunity #cbdmovement #hempoil #cbdheals #cbdcommunity #cbdvape #cbdwellness #cbdbenefits #cannabisculture #cbdgummies #cannabidiol #health #organic #wellness #cbdflowers #cbdisolate #cbdhelps #cbdshop #hemplife #cbdedibles #cbdhemp #sativa #cbdtincture #weed #cbdlifestyle #cbdoils #indica #cbdcures #cbdskincare #cbdflower #anxiety #fullspectrum #cbduk #ultrabroadspectrum #medicalmarijuana #cbdforthepeople #cbdoilbenefits #healthylifestyle #natural #cbdforpain #cannabinoids #bhfyp #cannabisoil #cbdeducation #hempcommunity #life #hempproducts #hightimes #weedstagram #inspirational #technologies #inspirationaltechnologies #backgroundnoisestudios #1sthempusa #hempower #2018farmbill #hempfarm #hempfarmers #industrialhemp #hempseed #WeAreInThisTogether #MentalHealth #AnxietyHelp #DepressionHelp #MentalHealthMatters #LoveThisAbility #cbdlife #cbdmovement #hemp #cbdcommunity #cbdheals #cbdwellness #cbdbenefits #cannabis #cannabiscommunity #hempoil #cbdgummies #cbdflowers #wellness #cbdhelps #health #organic #cbdshop #cannabisculture #hemplife #cannabidiol #cbdlifestyle #cbdhemp #cbdskincare #hempflower #bhfyp #mcoa #inspire #hempsmart #inspirationaltechnologies #global #IndustrialHempIndustry

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#cbdoil #coa #hemp #cbdhealth #cbdproducts #cannabis #cbdlife #cannabiscommunity #cbdmovement #hempoil #cbdheals #cbdcommunity #cbdvape #thc #cbdwellness #cbdbenefits #cannabisculture #cbdgummies #cannabidiol #health #organic #wellness #cbdflowers #cbdisolate #cbdhelps #cbdshop #hemplife #cbdedibles #cbdhemp #sativa #cbdtincture #weedporn #cbdlifestyle #cbdoils #indica #cbdcures #cbdskincare #cbdflower #anxiety #fullspectrum #cbduk #ultrabroadspectrum

 

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