What the Best Hemp Manufacturers Have Learned from the Wine Industry

Any experienced wine aficionado can tell with one sip the geographic area where the grapes used to create a wine were grown. Wine inherits characteristics from the soil where the grapes were grown, the climate of the site that produced it, and the practices of the winemaker. There are currently 252 AVAs in 33 states across the country.

As grape cultivation and winemaking increased across the United States over the past 50 years, smaller wineries began producing more wines from locally grown varietals.

Today, there are wineries in all 50 states, and more parts of the country are developing their own “wine countries.”

What was once considered a solely New York state or California industry has expanded to include Oregon, Washington, Texas, and Colorado.

Colorado now touts more than 130 licensed wineries and nearly 1,000 acres of vineyards producing more than 150,000 cases of wine a year.

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Although the burgeoning hemp and CBD industry in the United States has not yet reached this level of sophistication, there is every indication it is evolving in that direction.

And there is an excellent reason: The similarities between the two crops and their resulting products are many. Winemakers choose the genetics and agricultural regions for their desired characteristics.

Just as the Willamette Valley in Oregon has the ideal microclimate for the flavors and other features of a pinot noir,

the High Rockies of Colorado are ideal for creating some of the finest terpene profiles in the cannabis or the hemp plant. 

For both wine and hemp, small-batch producers make the most desired and highest-quality products on the market.

While CBD available at any roadside gas station or convenience store may have become commonplace, true connoisseurs of craft products crave uniqueness and attention to quality.

And these consumers are actively searching for and finding small-batch products that exceed their previous expectations of CBD>

American Viticultural Areas

 

 

When a U.S. winery wants to tell you the geographic pedigree of its wine, it uses a tag on its label called an Appellation of Origin. Appellations are defined either by political boundaries, such as the name of a county, state or country, or by federally-recognized regions called American Viticultural Areas (AVAs).

In order for a wine to be designated with an Appellation of Origin defined by a political boundary, such as a county name for example, federal law requires that 75 percent or more of grapes used to make the wine be from that appellation, and that the wine be fully finished within the state in which the county is located. A wine bearing “California” as an Appellation of Origin must, under state law, be made with 100% grapes that were grown and finished in the Golden State. View a list of California’s 58 counties and more detailed requirements for appellation use.

If a wine is designated with the name of an American Viticultural Area (AVA), federal regulations require that 85 percent or more of the wine is derived from grapes grown within the boundaries of that TTB-established AVA and that the wine is fully finished within the state or one of the states in which the AVA is located. Certain states have stricter standards for use of the name of an Appellation/AVA on wine labels.

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Keep a ‘farmers first’ approach 

Smart CBD companies have recognized that quality products begin with quality hemp. This means being farmers first, and applying meticulous agriculture standards to hemp cultivation to produce consistent, high-quality CBD. When it comes to farming, giving each plant constant attention from the grower creates the best outcomes. Large-scale grows cannot provide plants with this personal touch. Also, smaller farms focused on quality can engage organic agricultural and responsible water use practices to cultivate each hemp plant carefully.  

 

 

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