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CBD Pain Relief Capsules and Predictive AI: How Innovation Is Shaping Wellness Solutions

PaiNT Research 2025

Introduction: The CBD Wellness Revolution Meets Predictive AI

The intersection of CBD (cannabidiol) science and predictive artificial intelligence is sparking a new era in wellness product development. As pain management remains a top concern for billions worldwide, CBD capsules have risen in popularity—heralded for their potential analgesic and anti-inflammatory benefits, ease of use, and precise dosing. But what sets apart the fastest-growing brands in an increasingly crowded market is their embrace of AI-driven innovation, from ingredient optimization and supply chain management to hyper-targeted consumer engagement and next-generation product launches.

This blog, prepared for the PaiNT Network’s PaiNT Research Initiative and Implementation, distills essential findings from deep research into the CBD pain relief capsule landscape and explores the transformative power of predictive AI in wellness. We’ll cover ingredient differentiation, clinical efficacy data, consumer sentiment, AI modeling techniques, emerging market and regulatory trends, as well as real-world examples, so you can grasp the current state and compelling future of AI-augmented wellness product innovation.


Ingredient Differentiation: Precise Formulation as a Market Differentiator

Modern CBD pain relief capsules reflect a new sophistication in formulating for bioavailability, efficacy, and consumer experience. While CBD remains the central active ingredient, product differentiation increasingly hinges on the type of CBD used—CBD isolate, broad-spectrum, and full-spectrum—each with unique cannabinoid, terpene, and flavonoid profiles.

  • CBD Isolate Capsules: Pure CBD with no detectable THC or additional cannabinoids. They appeal to users seeking to avoid THC and are often preferred for regulatory compliance and precise therapeutic targeting.
  • Broad-Spectrum Capsules: Featuring CBD plus minor cannabinoids and terpenes, but with THC removed. These formulas aim to harness the “entourage effect” without THC’s regulatory or psychoactive baggage.
  • Full-Spectrum Capsules: Contain CBD along with all naturally occurring hemp plant components, including up to 0.3% THC. Full-spectrum capsules are associated with enhanced analgesic and anti-inflammatory benefits, attributed to synergistic plant compounds.

The most innovative capsules go further, integrating functional botanicals and adaptogens (like turmeric, ginger, or ashwagandha), advanced encapsulation (e.g., liposomal or nanoemulsion technology for superior absorption), and premium excipients geared for taste masking, vegan compliance, and allergen avoidance.

“Smart” ingredient stacking is a hallmark of leading brands. For example, some capsules targeting pain management blend full-spectrum CBD with curcumin—boosting anti-inflammatory action—while others employ melatonin or valerian for sleep/pain dual-action products. Innovations like Imuneks Farma’s “CBDNEXT Supra” solid capsules have demonstrated dramatically improved bioavailability, leveraging surfactant-rich, micro-emulsifying excipient blends.

Ingredient transparency and third-party testing (for purity, potency, and absence of residual solvents or contaminants) are increasingly considered non-negotiable by both the market and better-informed consumers.


Clinical Efficacy and Safety: What the Science and Studies Say

Pre-Clinical Insights

Pre-clinical research provides convincing evidence for CBD’s anti-inflammatory and analgesic properties, showing it acts on multiple receptors and pathways: TRPV1, serotonin receptors, and especially the endocannabinoid system (CB1, CB2). Animal studies confirm that both isolated and spectrum CBD formulations reduce markers of inflammation, diminish joint/muscle pain, and improve mobility in various pain models—hoisting CBD as a scientifically promising multitarget agent.

Clinical Evidence to Date

Clinical trial data is nuanced but promising:

  • Surveys show over 60% of CBD users utilize it for pain relief, with arthritis, musculoskeletal pain, and chronic pain being major targets. Many users report that CBD “works very well by itself”.
  • At least five published clinical trials report improvement in pain with oral CBD; topical CBD has more consistent support, particularly for arthritis.
  • A 2024 randomized crossover study found that advanced capsule formulations (like CBDNEXT Supra) achieved 5-6x higher peak CBD blood concentrations compared to plain, unformulated capsules—offering a pharmacokinetic advantage likely to boost real-world efficacy.
  • Patient reviews highlight real-world effectiveness, especially for those with fibromyalgia, joint pain, or sleep-pain comorbidities, and highlight notable reductions in prescription medication needs for some individuals.

Safety: Side effects are generally mild (sleepiness, mood changes, GI disturbances, appetite alterations). Yet, high-dose or chronic use (especially alongside other medications) demands liver monitoring, as recent FDA trials indicated elevated liver enzymes in a small subset of users.

Knowledge Gaps

Despite strong anecdotal and preclinical evidence, human trials often yield mixed results—sometimes due to low dosing, poor formulation, or variable study design. Consensus is forming that effective pain relief likely depends on advanced formulations, higher dosing, and possibly the inclusion of additional cannabinoids and terpenes (entourage effect). Ongoing studies (over 30+ trials in chronic and acute pain) are expected to provide greater clarity in the next several years.


Consumer Sentiment: Trust, Experience, and Expectations

Quantitative Sentiment

  • Over 60% of users aged 26–76 cite pain relief as their main reason for using CBD—making it the second most popular motivation after anxiety/mental wellness.
  • Ratings on platforms like WebMD and Medical News Today average 4.0/5 for pain and satisfaction, with highest praise for improved mobility, muscle relaxation, and fewer side effects compared to opioids or NSAIDs.

Qualitative Insight

Real-world testimonials reinforce the preference for capsules as a precise, flavorless, and portable delivery format. Users consistently praise the convenience, predictability of effect, and discreetness compared to oils, tinctures, and edibles. Negative reviews often cite variability in onset time, inconsistent product quality, and rare adverse effects like sedation or mood changes.

Emerging Themes:

  • “Nanoemulsion” and “liposomal” capsules are increasingly noticed for faster and stronger absorption—“competitively on par with prescription medication efficacy, without sedating side effects.”
  • Consumer trust hinges strongly on third-party lab results, batch traceability, and brand transparency regarding ingredient sourcing and testing.
  • Personalized dosage recommendations, responsive customer service (often delivered by AI chatbots), and educational resources are emerging as critical elements for brand loyalty.

Predictive AI in Wellness Product Development: The Engine Behind Next-Gen CBD Capsules

Predictive Modeling: From Formulation to Market

Machine learning (ML) and AI-driven predictive analytics are supercharging every dimension of the CBD capsule R&D and commercialization pipeline:

  • Formulation Optimization: AI algorithms model complex ingredient interactions, stability, and bioavailability, predicting which combinations and excipient profiles will maximize efficacy and minimize cost. Recent research shows ML-driven solid lipid nanoparticle (SLN) and nanostructured lipid carrier (NLC) optimization can increase CBD solubility/bioavailability up to 3000-fold in vitro, enabling rapid virtual screening and experimental validation.
  • Bioavailability Prediction: AI models predict in vivo pharmacokinetics based on excipient mix, capsule coating, and user characteristics, facilitating the leap from animal to human outcomes.
  • Consumer Sentiment Analysis: Natural language processing (NLP) tools mine consumer reviews, social signals, and market trends, surfacing gaps, opportunities, and optimal messaging for new formulations.
  • Behavioral and Cluster Analysis: Advanced clustering, journey mapping, and real-time segmentation enable brands to tailor products and marketing to micro-demographics, improving launch ROI and building true personalization into product pipelines.

Table: Key Outcomes of AI Integration in the CBD Capsule Sector

Process Area AI Impact/Outcome
Product Development 65–70% of companies use AI; development cycles -35%
Bioavailability/PK Predictive Models Virtual design to optimize nanocarrier composition
Personalized Product Recommendations 60%+ companies exploring, boosting engagement
Sentiment Analysis 55% use AI tools; improves product/brand alignment
Supply Chain Optimization 45–80% apply AI tools; error/recall rate -22%
Regulatory and Compliance Monitoring 62–77% rely on AI to track changing laws
Marketing & Targeting Automation 64–72% automate digital ad spend, +40% sales lift
Customer Service Chatbots Boost satisfaction by 35%, response times -45%
Product Recall Management AI-driven traceability enables targeted recall

Analysis: The widespread embrace of AI, from R&D to CX and compliance, is a primary factor differentiating fastest-growing brands and improving both operational efficiency and consumer outcomes.


Market Trends and Regulatory Landscape

Market Growth & Consumer Trends

  • The global CBD capsules and softgels market is set to reach $2.5–7 billion by 2033, growing at 15–23% annually. North America and Europe lead in adoption and regulatory clarity, with Gen Z and millennials driving demand for natural, plant-based, and sustainable wellness options.
  • Capsules and softgels are rapidly outpacing tinctures and topicals due to convenience, standardized dosing, and palatability. The “entourage effect” remains a selling point for full- and broad-spectrum products.
  • Online/direct-to-consumer channels dominate distribution, buoyed by digital marketing and AI-driven product recommendation systems.

Regulatory Picture

  • While the U.S. allows hemp-derived CBD capsules with ≤0.3% THC, the FDA prohibits marketing CBD as a food or dietary supplement and restricts disease claims, pending new Congressional pathways.
  • Europe is moving toward harmonization, but country-level restrictions persist, especially around novel food status and allowable claims.
  • Key compliance trends: third-party testing, transparent supply chains (bolstered by blockchain tech), and eco-friendly packaging are crucial for market access and consumer trust.

AI in Action: Real-World Examples and Case Studies

1. Automated Formulation & Clinical Success

Imuneks Farma’s “CBDNEXT Supra” capsule, designed with a proprietary, AI-informed mix of surfactants, acids, and polysaccharides, achieved a 5.6-fold increase in bioavailability over traditional CBD isolates in controlled clinical trials. Such tech-augmented formulation represents the near future for pain relief capsules—allowing lower doses, faster onset, and more predictable clinical effect.

2. Personalized Product Matching and Auto-Segmentation

AI-powered platforms now analyze biomarker and behavior data to offer personalized capsule recommendations, dynamically adapting suggestions to evolving health states and preferences. Companies using such systems see higher conversion rates, improved outcomes, and greater customer satisfaction.

3. Predictive Analytics in Customer Engagement

One Canadian CBD brand, using AI-generated personalized video messaging, drove a 150x ROI in customer retention campaigns, alongside a >70% email open rate—demonstrating the impact of predictive marketing and tailored engagement, especially under digital ad restrictions.

4. Supply Chain, Traceability, and Compliance

Blockchain-based AI traceability systems now enable transparent sourcing, batch-level tracking, and rapid recall if needed. QMS (Quality Management Systems) tools further automate compliance, optimizing logistics and regulatory documentation for global operations.


Capsule Formulation and Delivery: The Technology Edge

Emerging technologies are reshaping capsule efficacy and reliability:

  • Nanoemulsion and liposomal delivery platforms are at the forefront, transforming hydrophobic CBD into more water-compatible, cell-permeable micro-droplets that dramatically improve absorption and onset speed—sometimes reducing the “wait for relief” from 1–2 hours (standard) to as little as 15–30 minutes.
  • Solid lipid nanoparticles (SLN) and nanostructured lipid carriers (NLC), designed and optimized with AI, now deliver consistent, improved bioavailability and protection against digestive degradation.
  • Sustainability and clean label sourcing (plant-based or pullulan capsules, minimal excipient load, biodegradable packaging) are now expected by savvy consumers and major retailers.

Safety Considerations and Side Effect Management

  • Most CBD capsules, when used as directed, are well-tolerated. However, recent FDA and clinical data indicate potential liver enzyme elevation in a small percentage of users, especially at moderate to high daily doses or alongside other medications.
  • Other common effects: sleepiness, mild GI issues, rare mood changes.
  • Risks are greater for vulnerable populations (pregnant/breastfeeding women, those with liver disease, or complex medication regimens), underscoring the need for physician guidance and well-labeled products.
  • Product purity remains a concern: up to 30% of OTC CBD products are inaccurately labeled, sometimes containing unexpected levels of THC or contaminants. AI-enhanced quality testing and batch-level transparency are elevating industry standards.

The Future: Convergence of AI and CBD for Precision Wellness

Looking ahead, the convergence of AI and CBD innovation is geared toward precision wellness—delivering right-fit products to individual consumers at the right time, optimizing both health outcomes and business growth.

  • Predictive analytics will continue to expand in product design, demand forecasting, and even clinical outcomes, allowing earlier, more accurate pain management interventions.
  • Personalized journeys will enable dynamic dosage recommendations, side effect monitoring, and outcome tracking.
  • The supply chain—and thus, quality control—will become increasingly automated, transparent, and resilient.
  • As regulation catches up, brands that prioritize data integrity, responsible AI, and science-backed formulation will set the industry standard.

Conclusion: Strategic Takeaways for Industry and Innovators

CBD pain relief capsules represent one of the most promising frontiers in natural pain management. As consumers demand proven efficacy, rigorous safety, sustainability, and meaningful personalization, product leaders must harness both cutting-edge formulation science and the predictive power of AI.

For companies and R&D teams in the PaiNT Network and beyond, the blueprint is clear:

  • Invest in AI-driven formulation and data-backed innovation to differentiate in a saturated market.
  • Prioritize robust clinical validation and transparent safety reporting, especially around bioavailability and tolerability.
  • Leverage AI across the product lifecycle: from market sensing and sentiment analysis to agile supply chain and quality compliance.
  • Engage with evolving regulatory frameworks proactively, using digital traceability and blockchain for trust.
  • Commit to continuous feedback loops—capturing data from every capsule consumed and adjusting swiftly to consumer and clinical insights.

Steven Smith Notes:  “The convergence of predictive AI and advanced CBD science is more than a trend—it’s the path to a new paradigm in wellness, rooted in precision, transparency, and consumer empowerment. The brands and innovators who seize this opportunity are poised not just to lead, but to transform, the future of pain relief and holistic health.”

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Can CBD Improve My Health and Wellness?

 Oil, gummies and what you should know.

The global cannabidiol, or CBD, market is exploding, with analysts projecting it will hit 22.05 billion by the year 2030. That’s nearly 20% of the size of the global soft drinks market even though CBD was only legalized in the U.S. in 2018 while the soda market has existed here for nearly 200 years.

In a few short years, CBD products have sprouted up everywhere and are available for purchase in the form of oils absorbed on one’s tongue, edibles such as gummies, candies, foods, pills or beverages, topical applications of ointments, creams or lotions absorbed on one’s skin, and inhalation by vaping or smoking.

What is CBD?

CBD is a chemical compound largely derived from hemp in the cannabis (marijuana) sativa plant. The plant has over 85 chemicals that are identified as cannabinoids, but cannabidiol is the most frequently used one for medical purposes due to its lack of psychoactive effect.

There are three main types of CBD:

  • full-spectrum CBD, which contains all beneficial compounds naturally found in the cannabis plant;
  • broad-spectrum CBD, which contains only some such compounds;
  • and CBD Isolate or “pure CBD,” which doesn’t contain any delta-9-tetrahydrocannabinol, or THC, nor any other compound from the hemp plant.

Legally, no CBD products can contain more than 0.3% (by dry weight) of THC, the mind-altering substance in marijuana known for its psychoactive effects.

Because of this, “CBD is not intoxicating and will not make you high” as some people believe, explains Janice Newell Bissex, MS, RDN, FAND, holistic cannabis practitioner at Jannabis Wellness. Instead, “CBD interacts with our endocannabinoid system,” she says. One’s endocannabinoid system (ECS) is a widespread neuromodulatory system that “plays a role in regulating pain, mood, immune function and inflammation,” says Josh Redd, NMD, the founder of RedRiver Health and Wellness and author of “The Truth About Low Thyroid.”

External link

What does CBD do?

In this interaction with one’s endocannabinoid system, the chemical compound works to calm one’s nervous system, reduce inflammation and alleviate some chronic pain symptoms. Harvard Medical School says “there is moderate evidence that CBD can improve sleep disorders, fibromyalgia pain, muscle spasticity related to multiple sclerosis and anxiety.”

Bissex adds that some people find that CBD can also be a helpful treatment for traumatic brain injuries or seizures. Redd says the chemical compound has properties that can alleviate some epilepsy symptoms and provide autoimmune management as well.

Is CBD considered a drug?

Though CBD does affect the structure or function of the body, as the Food and Drug Administration (FDA) defines a drug, CBD is not classified as a narcotic drug. The Centers for Disease Control and Prevention (CDC) notes that CBD is not impairing, and the World Health Organization‘s Commision in Narcotic Drugs found that the chemical “has no potential for abuse and no potential to produce dependence.” Bissex adds that CBD has a good safety profile and is “generally well tolerated.”

Redd agrees that the chemical is well received by most users but says we still “lack long-term studies.” He adds that “the biggest concern with CBD is that the market is not fully regulated, and the quality and purity of CBD products can vary.” The CDC similarly notes a lack of regulation and says that because scientists are still learning about how CBD affects the body, it strongly suggests keeping CBD products “in childproof containers and out of the reach of children.”

The agency also warns adult users of potential harms and side effects associated with taking CBD products. These include liver damage, upset stomach, changes in one’s appetite, irritability and interference with other drugs one is taking that may cause more serious problems. Bissex says other side effects of using CBD products may also include “vivid dreams, fatigue and low blood pressure.”

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What Is CBD & How Does it Work?

CBD has been taking the health and wellness industries by storm. From oils and tinctures to gummies and lotions, the numerous varieties of CBD products available today are remarkable. The incremental growth of the CBD oil market alone is estimated to be $3.52 billion between 2019 and 2024. But what actually is CBD and how does it work? Read on for a beginner’s breakdown to what CBD is, why it works in the human body and who can use CBD for what.

 

What is CBD?

Cannabidiol, often abbreviated to CBD, is a naturally occurring compound found in the Cannabis sativa plants, hemp and cannabis. Manufacturers extract and process the CBD to isolate it for various uses; besides the oils, there are edibles and topicals.

How is CBD different from THC?

THC, or tetrahydro-cannabidiol, is the main psychoactive component in the cannabis plant that creates a “high” sensation. THC is primarily consumed through inhalation of smoke or through edibles, oils or capsules. Both THC and CBD interact with bodily systems, but according to research, THC interacts primarily with CB1 receptors which are linked to the high or euphoric feeling. Hemp plants contain a higher percentage of CBD while maintaining very low levels of THC.

How Does CBD Work in the Body?

CBD works directly with the human body’s endocannabinoid system, or ECS. CBD intercepts both the CB1 and CB2 receptors in the ESC, which are primarily responsible for transmitting messages to the brain. The ECS regulates a broad spectrum of biological and physiological processes including pain management, inflammation, sleep, mood, digestion and more.

What Are the Health Benefits?

The health benefits of CBD are being recognized. In June 2018, the FDA approved the first prescription medication containing CBD, Epidiolex. It is used to treat rare and difficult-to-control forms of epilepsy. Because CBD regulates receptors, researchers hope that early research showing promise for certain autoimmune diseases will show the same results in humans. Proprietary research indicates CBD could help:

-inflammation

-chronic pain

-anxiety

-depression

Though CBD is rapidly gaining in popularity, there are more clinical trials and studies needed to confirm its full impact and effectiveness. There has been some evidence of side effects accompanying CBD, but if you are a first time user consulting your doctor, or a medical professional is always a good place to start.

Is CBD Legal?

December 2018 – The Farm Bill Legalized Hemp

 

Cannabis- and hemp-related laws in the United States are evolving and changing rapidly. Hemp, when produced at levels below 0.3% delta-9 THC, is not considered a controlled substance at the federal level. Hemp-derived CBD is accessible in most of the 50 states. A Drug Enforcement Administration registration is not required to grow or research it.

Industrial hemp, given in its legal definition in the 2018 Farm Bill, is legitimate if companies are transparent in their manufacturing process and label claims. But each state has its own laws and regulations, so check with your state’s protocols before purchasing CBD.

CBD Takeaways

The hype surrounding CBD is real and does seem relevant. Though there is still more research needed surrounding the impact and potential side effects of CBD, anecdotal evidence and early-stage studies have shed some positive light. If you are curious about using CBD and aren’t sure where to start, begin with a reliable source. Always turn to third-party lab test results to ensure the quality, potency and purity of your CBD product. Choose independent companies with labs like Real Tested CBD to explore which CBD products have tested accurately to label claims and serve best for you.

CBD seems to be popping up everywhere claiming to cure every illness under the sun, but does it really work and if so how? Sometimes it can feel like a modern version of the snake oil salesman and I must admit I was skeptical.  After many recommendations from friends and a big interest from my community, I decided to give it a try and I am excited to share my experience after 8 weeks of consistent use

What Is CBD & How Does it Work?

CBD (short for Cannabidiol) is one of more than a hundred phytocannabinoids, which is unique to cannabis and provides benefits to the body through the endocannabinoid system. Cannabinoids are chemical compounds that interact with your biological processes to produce a desired effect.

So how does CBD work in your body? Your Endocannabinoid System (ECS) works to balance all your body’s functions and the phytocannabinoid CBD can help to replenish deficiencies due to stress and inflammation. Learn more about CBD Basics

A common misconception is that taking CBD can lead to being “high”. Hemp derived CBD products only contain trace amount of THC, which help amplify the therapeutic benefits.

Want to learn more about CBD? Check out this article from the WHO showing that CBD is non-habit forming and safe for consumption.

This article from Project CBD also provides a great science background on CBD.

How to Choose a High-Quality CBD

Just like the food you eat, CBD quality is key! I highly suggest you do your research and talk to your doctor before taking any supplement.

When looking for high-quality CBD you want to ensure the product is third-party lab tested, to ensure it is free from heavy metals and harmful pesticides and you want a full spectrum CBD with a tiny amount of THC, which makes it more effective.

What Did I Hope to Gain with CBD?

I started taking the CBD in mid-May and like many of you my anxiety had been at an all-time high. While I am on low-dose anxiety medication and have been for many years, I was excited to see if the CBD could help regulate my moods. I knew very well that CBD could not eliminate my anxiety, but I was curious to see if it could help with the peaks and valleys of tension and stress that at the time were consuming me daily!

My CBD Dosing

Keep in mind that your dosage will be customized to your body, and your needs and can take up to 3 months to see the full effects. It took me about 2 weeks to find a good routine/dose that worked best for me.

8:30am: 1 – 25mg full spectrum soft gel with my coffee. The gel is a slow release and meant to slowly balance you throughout the day. * I started on the 10mg and worked up to the 25mg 

Side Note: They did suggest taking the capsules with a fatty food for better absorption, which I was doing until I recently switch back to intermittent fasting.

5:00pm – 1/2 dropper (5mg/0.5ml) Daily Drops, pre witching hour, or as needed to manage peaks and valleys of stress. I find the time when I transition from my day job to #momlife + blog life can be most stressful

Bedtime: 3/4 dropper (7mg/0.75ml) daily Drops before bed split into two doses to more easily absorb under my tongue. Letting it absorb vs. swallowing right away helps it absorb into your bloodstream quicker AND it tastes a little less gross. Cannabis has a distinct taste that reminds me of a medicinal herb, but it’s nothing awful.

Episodic Dose: You can also use your drops episodically as needed. So, if I find myself feeling particularly overwhelmed or anxious, or I know I’m headed into a stressful situation, I will do a 1/2 dropper (5mg/0.5ml) of the Daily Drops.

Science Tip: The drops under the tongue are absorbed and take effect faster but are quicker to leave your body so that is why they work for episodic stress. The capsules on the other hand have a slower onset but have a lasting effect throughout the day.

Did CBD Work for Me?

YES! Despite my skepticism, the consistent addition of CBD to my routine has made a big difference in both my anxiety levels and how quickly I am able to wind down for bed at night.

In order to share more than just my anecdotal experience, I decided to track my stress factors for the first 7 days of my CBD experience.

Stress manifests for me as:

  • So many to-do lists/post-its
  • Uncontrolled screen-time
  • Throwing myself into work (particularly the blog)
  • Excessive multi-tasking
  • Racing heart rate

Here are my results for the first 7 days of CBD use

  • Day 1: 5/5 predictors present
  • Day 2: 5/5 predictors present
  • Day 3: 4/5 predictors present
  • Day 4: 1/5 predictors present
  • Day 5: 0/5 predictors present
  • Day 6: 0/5 predictors present
  • Day 7: 0/5 predictors present

Do I still have rough days? Absolutely! But the way I know the CBD is working is that if I miss a day, I immediately notice I am more irritable, more controlled by my anxiety and quicker to snap at family and friends. It’s such a gradual balancing that leaves me feeling like the best version of myself!

 Each person’s experience will be unique. Like any supplement you should consult with your doctor before use and keep in mind that results may take up to 3 months to be evident.

We, at Inspirational Technologies are at the forefront of Inspirational and Frontrunners on the frontier of current technology.

We are often faced with our own personal conflicts which directly influence our interactions with our peers and family. 

When Inspirational Technologies is an endorsement of the “Cannabis” approach to the medical condition, we say, let’s let the look at the data and the people who say that they benefit for cannabis alternatives.

Everyone is trying to get better sleep today, and there is no shortage of products that promise to help ease you into deeper slumber, from weighted blankets to fancy sound machines. But more and more people are adding CBD to their sleep checklist as well.

city and different bed each night, the drummer started to look for more “natural ways to wind down.” That’s when he discovered CBD.

“I used to have trouble with sleep,” Barker tells Rolling Stone, “And I would take a ton of melatonin, valerian tea, Tylenol PM, or Nyquil,” he admits, “but CBD was like the best kind of result that I got.”

The immediate benefits that Barker found with CBD led him to create Barker Wellness, a new line of cannabinoid-infused products that includes a unique CBD tincture for sleep. While CBD is not a medically approved solution for sleep, experts say a little CBD could go a long towards promoting more soothing, stress-free slumber.

How Does CBD Work for Sleep?

“CBD is a compound that supports a powerful, yet widespread network of receptors in the body called the endocannabinoid system (ECS), which is known to help regulate energy, mood, sleep, and more,” explains Dr. Jason Wersland, Founder and Chief Wellness Officer of Therabody, the newly rebranded company that now includes the popular Theragun percussion devices. “Researchers have found that CBD, found naturally in the hemp plant, interacts with ECS receptors throughout the body much like molecules the body naturally produces.”

Experts say the best CBD products for sleep also help you wind down by addressing some of the root causes of restlessness and stress.

“Most people don’t realize the quality of sleep is closely related to stress and maintaining a strong immune system, and you need both systems properly in check if you want an optimal immune response to anything,” adds Jay Hartenbach, CEO of CBD brand Medterra. “If your cortisol levels are elevated, it can keep you awake. CBD is thought to decrease this and keep your body in a homeostasis state.”

If you’re just easing into CBD, Hartenbach suggests finding CBD products that also contain other ingredients that work together to help you feel more restful and relaxed. “CBD, amino acids, L-theanine and 5-HTP, and relaxing herbs like passion flower, chamomile, and lemon balm have each individually been shown to help with providing a full restful night and have been expertly formulated to work together for desired results to address the most common issues,” Hartenbach says. “Proper sleep and circadian control are absolutely essential to an optimally functioning immune system. If your body lacks restful sleep, so does your immunity.”

Will CBD for Sleep Make You Drowsy or High?

The best CBD for sleep is designed to help you ease into slumber – not knock you out. And unlike THC, which may have some psychoactive effects, Wersland says “CBD is non-intoxicating and will not make you feel high.”

If you’re new to CBD, trying a CBD gummy for sleep is an easy way to test out its effects in an easy-to-take format (basically like a gummy bear or gummy vitamin). Many brands also have flavorless CBD oils (or “CBD tinctures”), which come out of a dropper, letting you control exactly how much you want to take. Wersland’s suggestion: start small and then see how the tincture affects you. “If you’d like to take one full dropper that’s 33mg of full-spectrum CBD you can,” he says, “or you can take a ¼ of a dropper which is about 8mg of CBD.”

Of course, CBD is primarily meant for therapeutic benefits and is not meant to replace any doctor-recommended prescriptions if you suffer from serious insomnia. You should also see a doctor if you have a severe sleep disorder, restlessness or anxiety, as CBD is not meant to treat those issues.

A recent clinical trial has identified potential therapeutic benefits of cannabigerol (CBG), a cannabinoid that has not been as widely studied as THC or CBD.

The study, conducted by researchers at Washington State University (WSU) and the University of California, Los Angeles (UCLA), indicates that CBG may significantly reduce anxiety and stress, and could also improve memory.

Published in the journal Scientific Reports, the research involved a double-blind, placebo-controlled field trial with 34 healthy adults.

Participants received either 20mg of hemp-derived CBG or a placebo tincture over two sessions. They completed online assessments before and after taking the cannabinoid, including surveys on anxiety and stress, as well as verbal memory tests.

The study found that CBG led to “significant overall reductions in anxiety as well as reductions in stress” compared to the placebo. Additionally, participants who took CBG showed enhanced verbal memory, which the researchers noted was “completely, entirely unexpected.”

“The finding that it significantly enhanced [memory] was kind of shocking to me and completely, entirely unexpected, which was why I triple-checked the direction and the result,” Cuttler added.

Future Research Directions: What’s Next for CBG?

Cuttler stressed that while the results are promising, further research is needed to confirm these findings and explore CBG’s full range of effects. “Replication and further research are crucial,” she said.

The trial’s results were informed by a prior survey in which 51% of CBG users reported using CBG to alleviate anxiety, with nearly 80% finding it more effective than traditional anxiety medications.

Cuttler is seeking approval for a follow-up clinical trial to be conducted in a laboratory setting to verify these findings and assess CBG’s physiological impacts. She is also exploring potential research on CBG’s effects on menopause symptoms.

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I hope this information was helpful and informative. If you have any more questions, please feel free to ask me. 😊

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We, at Inspirational Technologies are at the forefront of Inspirational and Frontrunners on the frontier of current technology.

We are often faced with our own personal conflicts which directly influence our interactions with our peers and family. 

When Inspirational Technologies is an endorsement of the “Cannabis” approach to the medical condition, we say, let’s let the look at the data and the people who say that they benefit for cannabis alternatives.

Steven M Smith InspirationalTech.org CEO since 2013.

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Continue reading What Is CBD & How Does it Work?
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What is CO2 Extraction? What Hemp and Marijuana Growers Need to Know.

 

 

What is CO2 Extraction? The Supercritical CO2 extraction process creates phase changes in carbon dioxide utilizing temperature and pressure.

CO2 is known as a “tunable solvent” making it extremely versatile for creating a multitude of end products by controlling temperature and pressure.

These phase changes create an environment to drop out differing weights of components in the plant material.

The unique design of the Hi-Flo™ Series systems allow for separation and collection of these constituents during a single extraction.

This enables collection of light essential oils separately from other desirable constituents and heavier lipids.

Supercritical CO2 fluid extraction (SCFE) methodology delivers a clean, unaltered, consistent-yet-flexible product.

Removable Molecular Components is a Positive Clean Alternative for CBD Extraction

CO2: Clean, Safe, Quick CO2 Extraction is good business.

It allows you to create a pure, clean, quality oil that is safe to produce with little-to-no post-processing.

Processes that use toxic solvents may require many hours to purge the solvent trapped in the oil.

Multiple industries have proven that the highest efficiencies in commercial processing utilize CO2. CO2 offers you the ability to “tune” the extraction process, especially with a system that will separate constituents during an extraction.

You can target specific compounds, like terpenes (terpenoids) and THC/CBD (cannabinoids) through different operational parameters.

CO2 is also a sanitizing agent, prolonging shelf life, and, with t

he proper system and environment, yields food and medical grade oils.

CO2 extraction is a safe, clean, and highly versatile method of extracting plant botanicals, nutraceuticals, hops, and hemp.

For the Originality in Extraction

Supercritical carbon dioxide (sCO2) is the most widely used fluid for the Supercritical Fluid Extraction (SCFE) process across the globe. Not only is sCO2 capable of extracting the required ingredients in their pristine form, the prime reason for the surging popularity of SCFE, it also makes the process more manageable, economical, and safe.

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Buffalo Extraction Systems Carbon dioxide (CO2) Supercritical Fluid Extraction (SCFE) Plant

These days, “clean label” products are selling like hot cakes. Increasingly health-conscious customers are placing a premium on natural ingredients in the food, pharmaceutical, beverage, and neutraceutical products they consume. Now, clean label is a broad term with various meanings – organic, natural, locally grown, non-GMO . . . the list goes on. Some even take it to link its maker to more transparent work practices.

Alternative processes such as Solvent Extraction and Hydro distillation leave behind harmful residues. Plus, they distort the ingredient being extracted. That is, the ingredient does not retain its natural purity. Regulations have caught up with public demand and impose exacting conditions to ensure the quality and safety of products by limiting toxic residues. One more reason to rely on CO2 SCFE.

What Makes Supercritical Carbon dioxide (sCO2) an Exceptional SCFE Solvent?

Carbon dioxide and water are the most widely employed supercritical fluids. sCO2 makes such a useful supercritical fluid because:

  • Has a critical temperature of 31.10C, which is around the ambient temperature improving its compatibility with temperature-sensitive compounds.
  • Has a more manageable critical pressure of 73.9 bar.
  • Is non-flammable and non-toxic.
  • Has a customizable density to upgrade its solvent power.
  • Is available in ample quantities and in pure form; and
  • Has a comparatively low cost.

Although CO2 is a greenhouse gas (GHG), the SCFE process using CO2 becomes eco-friendly if the gas is captured from the atmosphere and recycled.

Carbon dioxide Supercritical Fluid Extraction (CO2 SCFE)

Solvent Extraction employs organic solvents to dissolve the ingredient from the raw material. Later, it separates the organic solvent from the dissolved ingredient. The problem is, organic solvents do not completely disassociate from the ingredient, leaving behind residues.

Parameter Solvent Extraction SCF Extraction
Solvent traces in final product Yes Zero
Heavy metal content in final product Yes Zero
Inorganic salt content in final product Yes Zero
Similarity with the actual components to be extracted in terms of Colour and Flow Characteristics Less: because polar compounds get dissolved. More: because low operating temperatures and selective extraction of CO2.

Table 1. SCFE Vs Solvent Extraction

That is, the ingredient loses its natural purity. What is more, it may develop a certain degree of toxicity. But the concerns on using organic solvents for extraction go beyond toxicity for the individual. Some solvents are ozone depleting substances, and their use negatively impacts the environment.

Hydro distillation i.e., the use of water and steam distillation inherently employs heat, something that thermally degrades the ingredients. Again, the ingredient, when extracted, is no longer available in its pure form.

Parameter Steam Distillation SCF Extraction
Extraction of essential, non-volatile oils Not possible Possible
Extraction of highly volatile oils Not possible Possible
Oxidation and Hydrolysis (undesirable) Possible Not possible
Similarity of essential oils with the extracted component in terms of Form, Aroma, and Physical Characteristics Less More

Table 2. SCFE Vs Steam Distillation

As a process that holds the United States FDA’s “Green Technology” approval, CO2 SCFE enjoys sizable international clout. One reason for its eco-friendly nature is that it does not generate effluents, automatically eliminating pollution control hassles and costs.

Examined in the context of the limitations of hydrodistillation and solvent extraction, CO2 SCFE delivers a much better performance on all fronts during the extraction of:

 

  • Plant-based Ingredients: Solvent extraction oxidizes the ingredient that lends color and aroma. Similarly, steam distillation acts strongly and ends up altering the component’s aroma. SCFE acts mildly, thereby avoiding such unwanted changes while also delivering cleaner, fresher, and crispier extracts.
  • Herbal Medicines: CO2 SCFE is preferred over hydrodistillation when extracting essential oils because it does not thermally degenerate the oil. It is also replacing solvent extraction for seed oil separation as the solvent cannot be completely disassociated from the seed oil.
  • Astaxanthin Extraction from Haematococcus pluviales: CO2 SCFE gives superior results vis-à-vis solvent extraction that employs acetone and hexane. These solvents cannot tell between astaxanthin and the astaxanthin-lipid mixture, both of which occur inside Haematococcus pluviales. As a result, these solvents deliver a low-concentrate extract.
  • Beer, Wine, and Blended Alcohol: CO2 SCFE lowers the alcohol content of wine to a bare minimum while leaving its organopletic features undisturbed. The process also extracts the original versions of hop flavors while extending their life, thereby acting as a natural preservative for beer.

Organopletic properties of wines are their aroma, fruitiness, crispiness, sweetness, and freshness. Hop is the plant whose flower imparts the prized bitter taste to beer.

  • Phytochemicals: Because supercritical CO2 is naturally nonpolar, it can better distinguish between volatile, non-polar, and low molecular weight phytochemicals [14].

The selectivity of SCFE is an asset here as it can separate anthocyanin from the pulp of Euterpe oleracea at a certain pressure while extracting phenolic phytochemicals from that very pulp at another pressure.

  • Algae:
  • Carotenoids: Hiking the pressure and temperature of the CO2 SCFE process boosts the efficiency of carotenoid extraction. Utilizing the solvent extraction process for the same consumes large quantities of solvent, takes longer, and delivers impure and deficient yields.
  • Antioxidants: Employing CO2 SCFE on Haematococcus pluvialis, a microalgae, gives good yields of lutein, astaxanthin, and fatty acids.
  • Fatty Acids: CO2 SCFE is able to better differentiate between different fatty acids as compared to pyrolysis / thermal liquefaction and solvent extraction via hexane, the traditional methods for fatty acid extraction. Besides, these conventional techniques are slower.
  • Sterols: CO2 SCFE enables solvent-free extraction of phytosterols that are safe for use in the food and beverages industries.

The Verdict

People the world over are shifting to natural alternatives – natural medicine, natural food, natural beverages – in realization to the long-term side effects that synthetic products, possibly laced with toxic residues, can unleash on health and overall wellbeing.

Effectively this means, the SCFE process and, more specifically, the CO2 SCFE process, are here to stay . . . for ages.

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Our 4H Platform Uses HEMP as an Agricultural Focal Point, deserving of research, development and with the

4 Hemp key points being Health Hope and Happiness, thru Hemp“.

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the idea behind the banking legislation is not to make pot legal but to allow businesses that represent the legal cannabis market to use banks, instead of having cash everywhere

#Marijuana #CropGrowth

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The Amount of Misinformation about CBD is ASTOUNDING! Gives Pause to the Real “Stuff”.

Cbd Drops and Plant
********************************

Over the past few years, CBD has taken the world by storm. Daily, I see claims that CBD “cures” a myriad of ills.

As a holistic nurse practitioner and certified herbalist for more than 30 years, those exaggerated claims “push my buttons”, for a variety of reasons.

Using CBD Oil Drops

.

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*This site receives virtually no compensation for sales of some or all mentioned products. We however place humanitarian value over monetary interests. Our monetary income goes back into research, development, discovery and healing.
Inspirational Technologies – is Committed to Your Health Wellness Beauty and Enrichment
Reporting on Today’s Internal Botanical and Skin Product Benefits

4 Hemp Club was Inspired by Steven Smith’s vision to

“Have an older generation 4H Club, where an older community of adults could carry on what the younger 4H Club envisioned.

Our 4H Platform Uses HEMP as an Agricultural Focal Point, deserving of research, development and with the

4 Hemp key points being Health Hope and Happiness, thru Hemp“.

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#cbdtea #cbdoils #cbdcures #hempproducts #hempcommunity #cbdedibles #healthylifestyle #weed #cbdflower #cbdeducation #cbdforpain #cbdtincture #thc #cbdlove #hempcbd #cbduk #cbdforanxiety #anxiety #cbdoilbenefits #cbdbeauty #cbdstore #cbdcream #natural #cbdforpets #hempheals #cbdfacts #cbdwholesale #cbdproducts #cbd #cbdhealth #cbdoil #cbdoil #coa #hemp #cbdhealth #cbdproducts #cannabis #cbdlife #cannabiscommunity #cbdmovement #hempoil #cbdheals #cbdcommunity #cbdvape #cbdwellness #cbdbenefits #cannabisculture #cbdgummies #cannabidiol #health #organic #wellness #cbdflowers #cbdisolate #cbdhelps #cbdshop #hemplife #cbdedibles #cbdhemp #sativa #cbdtincture #weed #cbdlifestyle #cbdoils #indica #cbdcures #cbdskincare #cbdflower #anxiety #fullspectrum #cbduk #ultrabroadspectrum #medicalmarijuana #cbdforthepeople #cbdoilbenefits #healthylifestyle #natural #cbdforpain #cannabinoids #bhfyp #cannabisoil #cbdeducation #hempcommunity #life #hempproducts #hightimes #weedstagram #inspirational #technologies #inspirationaltechnologies #backgroundnoisestudios #1sthempusa #hempower #2018farmbill #hempfarm #hempfarmers #industrialhemp #hempseed #WeAreInThisTogether #MentalHealth #AnxietyHelp #DepressionHelp #MentalHealthMatters #LoveThisAbility #cbdlife #cbdmovement #hemp #cbdcommunity #cbdheals #cbdwellness #cbdbenefits #cannabis #cannabiscommunity #hempoil #cbdgummies #cbdflowers #wellness #cbdhelps #health #organic #cbdshop #cannabisculture #hemplife #cannabidiol #cbdlifestyle #cbdhemp #cbdskincare #hempflower #bhfyp #mcoa #inspire #hempsmart #inspirationaltechnologies #global #IndustrialHemp#cbdoil #coa #hemp #cbdhealth #cbdproducts #cannabis #cbdlife #cannabiscommunity #cbdmovement #hempoil #cbdheals #cbdcommunity #cbdvape #thc #cbdwellness #cbdbenefits #cannabisculture #cbdgummies #cannabidiol #health #organic #wellness #cbdflowers #cbdisolate #cbdhelps #cbdshop #hemplife #cbdedibles #cbdhemp #sativa #cbdtincture #weedporn #cbdlifestyle #cbdoils #indica #cbdcures #cbdskincare #cbdflower #anxiety #fullspectrum #cbduk #ultrabroadspectrum

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CBD Advertising, How Cannabis Legalization Has a Roadmap to Follow

It’s not every day that a product manages to grasp the attention of a global consumer market within such a short space of time.

However, cannabidiol – or “CBD” as most people call it – has contributed to a surge of enthusiasm in the medical market.

Perhaps one of the most frequently discussed cannabinoids, CBD controls an industry of its own and is on-track to harvest a generous $16.32 billion in the United States by 2026.

CBD Advertising, How Cannabis Legalization Has a Roadmap to Follow

Demand for effective CBD marketing is on the rise and there is no wonder why. So far, scientists have successfully isolated 113 of the leafy green plant’s active chemical compounds.

Formerly, the cannabis community firmly focused its attention on the plant’s psychoactive constituent TH-Cbd (tetrahydro-cannabinol) — but now, thanks to a swelling smorgasbord of scientific evidence pointing to the therapeutic potential of cannabis and hemp’s non-psychoactive chemical compound CBD, the market is constantly evolving.

CBD is enticing a diverse group of consumers from all ages — and even pets.

(((The Green Rush (2012–present) is an ongoing global economic event that began on December 6, 2012, when cannabis was legalized in the US state of Washington; Colorado‘s legalization took effect four days later.[1][2] While still illegal federally in the United States,[3] the actions of these two state governments signaled the opening of a market projected to be worth US$48+ billion globally by 2027.[4] As of 2019 the cannabis industry had created over 250,000 jobs.[5] However, cannabis companies have been a mixed investment success, with many experiencing plunging stock prices, massive layoffs, and failure to meet investor expectations.[6])))

If you are cashing in on the “Green Rush”

Mand are wondering how to market CBD products effectively and legally, then you will need to use an effective strategy.

Before you kick-start an online business selling CBD oil and alternative products, understand the rules behind marketing CBD oil so you can align your business with statewide laws.

What is CBD?

CBD Molecule
CANNABIDIOL

A substance that does not induce feelings of psychoactivity, cannabidiol, or “CBD” as it is most commonly known, can be extracted from either the hemp or marijuana plants.

The vast majority of products featured in CBD advertising strategies will be extracted from industrial hemp.

CBD falls into two main product segments: food grade, and therapeutic grade.

Based on a reports, therapeutic grade CBD constitutes the vast majority of market share, with this segment accounting for 59.90% of the market in 2018.

A Running History of CBD’s Legal Status As more people start to learn about CBD’s non-psychoactive properties and discover that it could actually present consumers of all ages with an opportunity to amplify their health/wellness routines, minus the high, the Internet is becoming suffused with cannabinoid-rich content.

Before you start creating content for your CBD marketing campaign, take into account the following facts about CBD’s legal status:

How will CBD fit into OUR Growing Needs

1. Recently, legalization has swept across much of the U.S.

Up until a few years ago, marijuana and hemp were illegal across the entire United States on both the federal and state levels.

However, public and political perception of marijuana is most certainly evolving. Thanks to a number of ballot and voter-approved initiatives, marijuana has been legalized in some form in a total of 33 U.S. states and the District of Columbia.

However, it is still federally illegal. While some states have legalized marijuana merely for medical purposes, others have gone as far as to legalize it on a recreational scale.

Soaring demand for cannabis-containing products is putting pressure on businesses to properly navigate the complex patchwork of regulations associated with the nascent industry.

2. 2019: Farm Bill and FDA hearings.

In December of last year, President Donald Trump signed the Agriculture Improvement Act of 2018 (2018 Farm Bill, PL 115-334) (the “2018 Farm Bill”) into effect, which removed hemp from the Controlled Substances Act and maintains FDA’s authority to regulate certain hemp-containing products.

Despite the fact that commercial hemp cultivation was legalized throughout the U.S. following the passing of the 2018 Farm Bill, there has been much confusion regarding whether or not hemp-derived CBD products can legally be marketed and sold.

The FDA must treat hemp-derived CBD-containing products just like any other regulated product. However the agency has vowed to explore various regulatory pathways that will safeguard the health of patients and the general public.

3. Is CBD legal now?

Pay attention to reputable sources that publish the most recent updates regarding the legality of CBD in the U.S., such as this one. Obtain advice from an attorney. The cannabinoid’s legal status is dependent not only on federal law but also on the state in which you reside.

Why CBD Marketing is So Important

The CBD marketing craze is well and truly upon us. Everywhere you look online, whether it is in the form of a CBD-focused advert that grasps your attention on Facebook, a search engine optimized CBD advertising campaign that points to an online store via Google, or a captivating Instagram story with a ‘Swipe-up’ link directing visitors to a website, the surge in CBD marketing is hard to ignore.

1. Finding new customers.

According to a study conducted by High Yield Insights, approximately 40% of U.S. consumers aged 21 and above claim that they would consider trying CBD. This figure will grow and so, finding customers by tapping into the power of CBD marketing is essential. Customers want your help and so, you need to be the one to give it to them!

2. Differentiating your brand.

The CBD space is well and truly bursting at the seams, with more companies being established on a daily basis. This does not mean that you should give up on your dreams of earning money with CBD marketing but rather, learn how to stand out and differentiate your brand from the rest.

This is possible by providing your audience with constant education. Engage with your audience by creating compelling video content, carry out industry surveys and don’t be afraid to show consumers how they can benefit from your services. You might also consider focusing on a particular niche.

3. Retaining customers.

CBD marketing can help you attract recurring customers. Affiliate marketing is a great way of building high retention rates, but only the big brands tend to attract affiliates, proving the importance of building brand awareness. Featuring legitimate customer testimonials on your website that make statements in compliance with all laws will boost your reputation and keep customers returning for more. Send out newsletters, offer discounts for recurring customers and encourage them to invite a friend in return for a free product if you want to achieve better overall engagement and increase the likelihood of customers returning.

Conducting surveys will make you aware of customer needs/wants and will alert you about areas where you might be failing to satisfy customers. You may also want to focus on problem-solving, providing ongoing support and of course, staying in touch with your customer base!

What Can’t You Say With CBD Advertising?

While it might be tempting to boast about CBD’s medicinal properties to the whole world via online CBD marketing, the Food and Drug Administration (FDA) does not approve of this. Avoid the following to sidestep potential repercussions.

1. Health and Medical claims. You might have read claims online hailing CBD as a miracle cannabinoid that can be used to combat a wide scope of medical conditions, diseases and ailments, such as epilepsy, cancer, arthritis, insomnia and chronic pain. It is imperative that you hold off on making any health or medical claims.

The FDA certainly does not approve of this and will take your marketing campaign offline before you can say “CBD!”. “Deceptive marketing of unproven treatments raises significant public health concerns, as it may keep some patients from accessing appropriate, recognized therapies to treat serious and even fatal diseases,” reads an official statement from the former commissioner of the Food and Drug Administration (FDA) Scott Gottlieb, M.D.

2. Untested assumptions. Although it is possible to spotlight the potential medical benefits of integrating CBD into a daily health and wellness routine, it is not possible to legally advise customers about treating their specific medical condition, disease or ailment with CBD.

Only a doctor can do this, so don’t make the mistake of assuming that just because you read it somewhere, it is true. Every single thing you say (including consumer reviews, testimonials, social media posts, marketing, and claims made on any forum where the consumer may see the product) when trying to lure in buyers with an online CBD marketing campaign must be backed up by reputable sources and cited where/when necessary. Claims must always be substantiated, credible and authentic and avoid making disease or health claims. Anything that cannot be proven simply cannot be used in your marketing material, so just remember this.

3. Anything that has not been approved by the FDA. According to the FDA, all CBD products must comply with the applicable laws, including the Federal Food, Drug, and Cosmetic Act (FD&C Act). The FDA has taken the position that it is not lawful to add CBD to food, dietary supplements, and pet foods. This rule applies, even if the product is defined as containing the hemp plant. Because of this, you must practice caution when conducting CBD marketing efforts. For example, cannabinoids cannot currently be sold as dietary supplements, nor can they be added to FDA-approved ingredients and sold legally.

CBD Advertising Restrictions in 2019 Despite being legalized following President Donald Trump’s signing of the 2018 Farm Bill in December 2018, advertising options are currently limited. The 2018 Farm Bill removed hemp from the Controlled Substances Act and was integrated into the 2018 United States Farm Bill, which was effectuated in December 2018. When the federal government changes its stance on marijuana, likely so too will the rules for CBD r creation. Unfortunately for ‘cannapreneurs’, Google and Facebook – two of the world’s dominating ad-buying platforms – have not yet permitted advertising for marijuana-derived CBD, but hemp-derived CBD products are now being considered. Make yourself aware of the following CBD advertising restrictions in 2019 to avoid potential pitfalls:

1. Facebook. You cannot advertise cannabis-derived CBD on Facebook. Then again, if your focus is primarily the hemp-derived product, you’re in luck. As of June 26, 2019, Facebook announced it would be lifting its ban on CBD products, meaning that advertisers can now publish ads promoting topical hemp products via the social networking platform.

The great thing about this is that advertisers have the privilege of including a direct link to a landing page, from which consumers can promote products and link directly to their website. However, this is subject to change and may not last forever; Facebook has always forbidden CBD ads due to the cannabis plant’s illegal status and previously, CBD-focused ads were blocked outright.

2. Google Ads (Adwords). If you decide to run a Google AdWords advertisement promoting CBD products, you run the risk of your ad being taken down and will possibly be penalized from publishing future advertisements, even if they are not CBD marketing ads.

On a more positive note, Google recently asked a number of companies in the CBD space to participate in a trial run for CBD advertising on its platform. The results are yet to be revealed.

3. Twitter. Unfortunately for CBD marketers, you won’t be able to run ads on Twitter. Why, you ask?

Because Twitter does not permit advertising for illicit substances, not to mention herbal drugs, thus eliminating CBD completely. This is not to say that you have to stop using Twitter for marketing efforts however, since this platform’s advertisement policy is only applicable for products that are being promoted by means of paid advertising. Examples of some effective ways in which you can reap the rewards of Twitter include posting information about new products and linking back to your website, publishing informative and relevant information that will be well-received by the cannabis community, as well as building brand awareness with frequent posting and engagement. Refrain from making any health or disease claims about CBD, because this could cost you your account and possible FDA enforcement.

4. Instagram. The policies put into place by Instagram regarding CBD advertising are fairly similar to the rules laid out by Twitter. However, Instagram users are not penalized as often as Twitter users when advertising CBD oil and related products, since Instagram does not seem to monitor CBD marketing quite as much as Twitter does. Nonetheless, you shouldn’t put all your eggs in one basket with Instagram; the app can permanently shut down your account if you try to specifically sell a product. Instead, focus on educating your audience by linking back to your blog or resharing content from other CBD-focused Instagram pages. Stay on top of your Instagram game by posting exciting and relevant images that reflect your CBD marketing campaign and brand. You can also use Instagram to publish videos. What’s more, the social media platform enables users with a business profile to include direct web links via the ‘Story’ feature, as well as on their profile bio.

Inspirational Technologies

The Key to Marketing a CBD Company: Brand CBD might just be a cannabinoid, but it’s not just any old cannabinoid.

This unique naturally-occurring chemical compound has victoriously leaped over hurdles that skeptics once thought were impossible to overcome. It has successfully broken through barriers and filtered its way into the mainstream market, where branding is critical for staying afloat.

6 Strategies to Market CBD Online Estimated retail sales of CBD consumer products could reach $16 billion by the year 2025. This is according to industry analysts from Cowen Research. Tapping into this consumer market requires a great deal of diligence, consistency and patience. By marketing hemp-derived CBD effectively with the following methods, you can master the art of learning how to sell CBD online.

1. Focus on SEO. Perhaps one of the most organic ways to build your brand on the Internet is by paying close attention to search engine optimization, better known as SEO. Although this method can be somewhat difficult to execute, the cost is usually a lot lower than it is for alternative methods of advertising. Hiring an SEO expert to help is often the best way to ensure your money and time are well spent. Additionally, you need not fret about breaking the CBD marketing rules. However, please be aware SEO “keywords” will be considered as marketing and advertising materials if the FDA is investigating any health or disease claims. Practicing proper SEO will ensure that you are seen as a trusted thought leader in the nascent industry and will enable web visitors to find your site based on what they are searching online.

2. Grow content. Content creation can fit in seamlessly with your SEO plan, due to the fact that SEO focuses on the implementation of suitable high-volume keywords and phrases throughout blog posts, articles, product descriptions and web content. Get in the habit of sharing your content on social media platforms and watch the traffic grow! Carefully curated content will bolster your credibility as an authoritative and influential leader in the CBD industry.

3. Attend trade shows. Word of mouth marketing has always been (and continues to be) one of the most powerful forms of marketing.

Consider attending industry trade shows for an opportunity to meet with other industry players face-to-face, as well as to assess the competition. Not only this, but at trade shows like the CBD Expo Tour, you can also demonstrate what your brand has to offer and get people on your side. By doing so, there’s a possibility of attracting a new audience and potentially, investment for your CBD advertising strategy.

4. Build an affiliate network. Affiliate marketers are valuable people who can help to inform the world about your product, without you having to lift a finger.

According to industry data, affiliate marketing expenditure will inflate by 10% over the next few years. Worth a whopping $12 billion, affiliate marketing accounts for 15% of all digital media revenue and back in 2017, web users clicked on affiliate marketing links over five billion times!

If that wasn’t enough to blow your mind, consider the fact that global affiliate marketing transactions surpassed $170 million during the same year! Some trusted affiliate networks include ShareASale, CannAffiliate and Clickbank.

Adrian PetersAdrian Peterson

5. Use influencer marketing. Aim to include as many marketing tactics in your CBD campaign as possible.

The more diverse your marketing campaign, the better the chance of attracting your target market and turning over a rather healthy profit from CBD marketing.

Influencer marketing is a fantastic way of doing this and it is one of the fastest-growing segments in the marketing world today, with 17% of companies claiming to spend more than half of their marketing budget on influencers.

This year, 65% of influencer marketing budgets are predicted to inflate. Of course, an influencer that is compensated in any way must follow FTC guidelines and conspicuously disclose their connection to the brand being promoted.

6. Utilize email marketing. Another marketing method that should not be ignored is email marketing. Although this is one of the oldest forms of online marketing, it maintains its efficacy at attracting customers from all corners and all walks of life. Sending coupons and deals to your existing newsletter subscribers/customers is a fantastic way to get the word out about products and improve customer relationships and retention.

Keep Your Eyes and Ears Open

The nascent CBD industry may present you, the marketer, with some challenges; regulators are still smoothing things out. Nonetheless, the results can be incredibly rewarding if you learn to stay abreast of federal, state, and local laws pertaining to hemp-derived CBD marketing and selling CBD-containing products online. Focus on the following:

1. CBD legal changes. It’s no secret that cannabis consumption is becoming normalized. More than 94 million people in the U.S. have admitted to using it at least once and with legislation spreading like wildfire, this figure is increasing by the day. Nonetheless, hemp-derived CBD marketing poses some challenges due to market volatility. Often, this is triggered by the hazy status surrounding CBD legality. Local, state and federal laws are shifting constantly, so stay alert.

2. Advertising restrictions. The information contained in this article is accurate at the time of writing. Ho is subject to change, depending on whether or not advertisers decide to amend their rules in the foreseeable future.

3. Cannabis news. Remember to pay close attention to any news about the cannabis space, both marijuana and hemp, since there’s a good chance it will have an impact on CBD. Some of the best cannabis news resources include: High Times, Canna Law Blog, and Marijuana Business Daily. Subscribe to RSS feeds and email newsletters – just as a customer would do on your website/blog/online store, once it is up and running – so as to ensure you never miss a trick.

What Advertisers Need To Do Next

For newbie marketers who want to capitalize on the profit potential associated with the CBD market, there are certain steps worth taking to get one step ahead of the competition. Some of the best CBD oil marketing strategies include:

1. Keyword research. Before a customer lands on the homepage for your online CBD store, they will have typed a keyword or query relating to the product they want into a search engine like Google. Be the website that Google ranks on the first page by conducting proper keyword research! You can integrate keywords into titles, meta tags, picture descriptions, video descriptions and more.

2. Search Engine Optimization (SEO). With your chosen keywords and phrases, integrate them into an SEO-optimized site that is targeted to your niche market. Submit your website to directories, create meta tags and always include strategically-placed search phrases on pages for the maximum return on your SEO-optimized CBD marketing strategy.

3. Content marketing. Whether you decide to outsource your content marketing to an expert in the industry – this is a highly recommended time-saving strategy that ensures quality content and rules out plagiarism – or write the content yourself, you should not ignore the potential of curating keyword-friendly, informative content that keeps people returning for more.

4. Link building. The link-building marketing technique never gets old. Guest posting on authority sites in return for a link back to your website will enable your site to climb higher on the search engine rankings. In addition to getting inbound links, don’t forget to create outbound links from your website/blog that point to authority sites in the cannabis and hemp markets if you want to attract extra traffic. Please note, linked content can be considered part of your advertising materials.

Linking to articles, scientific studies, and testimonials does not shield or remove you from the claims that are made on the linked content. Commercial use of scientific publications to promote the product’s sale, including simple references to scientific studies or general research, discussing potential health benefits may still be considered to be drug claims made about the product.

5. Analytics. There is nothing quite as motivating as monitoring your progress with a CBD marketing campaign and noticing that the results are improving as time progresses.

Various types of software can be utilized to view site analytics, including:

Optimizely, SEMrush, and Kissmetrics.

Attitudes about cannabis are changing on a global scale and by getting in at the ground floor now with CBD marketing, you can establish yourself as a well-respected brand before the market gets overly saturated. Feed your industry knowledge by reading the news on a daily basis.

This will enable you to make a mark on the industry at large, as well as establish trust and loyalty among your customer base.

Conclusion In spite of the fact that the major social networking platforms do not currently allow CBD advertising, there are ways to sidestep this predicament.

Combined, social media and content marketing provides the perfect opportunity for CBD marketers to educate their audience and build brand awareness, without using aggressive selling techniques that could get your account banned.

For the best chance of success at making money from the “Green Rush”, perform adequate research prior to launching a CBD marketing campaign to better understand the limitations associated with the CBD industry, federally, in each state, and online.

Ahead of your brand launch, make sure all claims you make are authentic, substantiated and are accompanied by credible scientific support.

Thank you for consideration.

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