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Trulieve Cannabis Corp. to Hold Fourth Quarter and Full Year 2021 Results Conference Call on March 30, 2022

TALLAHASSEE, Fla., March 4, 2022 — Trulieve Cannabis Corp. TCNNF Trulieve” or “the Company”

 

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a leading and top-performing cannabis company in the U.S., will hold a conference call on Wednesday, March 30, 2022 at 8:30 AM Eastern Time following the release of its fourth quarter and full year 2021 financial results.

Chairman, Founder, and Chief Executive Officer Kim Rivers, Chief Financial Officer +

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Alex D’Amico, and President Steve White will participate on the call to review Trulieve’s financial and operating results including recently acquired Harvest Health & Recreation.

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Interested parties can join the conference call by dialing in as directed below.

Participants are asked to request the Trulieve Cannabis Corp. call. Please dial in 15 minutes prior to the call.

U.S. toll free: 1-844-824-3830 Canada toll free: 1-855-669-9657 International dial in: 1-412-542-4136

A live audio webcast of the conference call will be available at: https://app.webinar.net/m21krRWnGKb

An archived replay of the webcast will be available at: https://trulieve.gcs-web.com/events-presentations

 

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Cannabis Global in Definitive Agreement to Acquire Caliwanna

LOS ANGELES, CA March 14, 2022 Cannabis Global, Inc. announces the signing of a definitive agreement between the Company and the owners of Caliwanna brands for comprehensive marketing and sales integration and acquisition of the Caliwanna cannabis brands.

Under the terms of the agreement, the highly experienced Caliwanna marketing team will immediately launch three of Cannabis Global’s cannabis products – edibles, infused prerolls, and live rosin – into the California marketplace.

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In addition, all Caliwanna products will now be sold under the cannabis license owned by Cannabis Global’s majority-owned subsidiaries, Natural Plant Extract of California, and Northern Lights Distribution.

Management of Cannabis Global expects the agreement to result in significant incremental revenue generation beginning immediately.

“This is so much more than just an acquisition of successful cannabis brands, although we are of course excited to begin marketing Caliwanna’s Brands effectively immediately” commented Arman Tabatabaei, CEO of Cannabis Global.

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Arman Tabatabaei, CEO of Cannabis Global.

“In addition to meaningfully expanding our brand footprint, we are also gaining experienced sales and marketing executives via the addition of the principals of Caliwanna to our team.

Caliwanna already sells products in several dozen California cannabis retail establishments. We plan to see our innovative products in this sales channel very quickly.”

 

 

 

 

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Your Endocannabinoid System and What is it?

OVER THE LAST TWO DECADES, RESEARCH ON THE EFFECTS OF CANNABIS ON THE HUMAN BODY LED TO THE DISCOVERY OF THE ENDOCANNABINOID SYSTEM.

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The endocannabinoid system (ECS) is a network of CB1 and CB2 cell receptors and the molecules that act on them. CB1 receptors are found mostly in tissues of the brain and the central nervous system (CNS).

CB2 receptors are found in the immune system, gastrointestinal tract, retina, and peripheral nervous system.

 

CB1 is expressed in the tissues of both the central nervous system (CNS) and the periphery, with a predominant expression on presynaptic nerves.

Cannabinoid Receptor Type 1

CB2, sometimes referred to as the “peripheral cannabinoid receptor”, is mainly expressed on immune cells but can also be found on other peripheral tissues such as the retina and in the CNS(Croxford and Yamamura 2005; Mackie 2006).

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  Endocannabinoids act on CB1 and CB2 receptors to regulate core body functions, including metabolism, appetite, sleep, mood, pain, immune function, and muscle movement.

An irregularity of the ECS can result in pain, digestive issues, seizures, mental health concerns, and problems with mobility and balance. Endocannabinoids in the body are degraded by fatty acid amide hydrolase (FAAH).

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Fatty acid amide hydrolase

 

Cannabidiol (CBD), another component of medical marijuana, inhibits FAAH, allowing more naturally occurring endocannabinoids to remain active in the body.

Imbalances of the endocannabinoid system are associated with many diseases, explaining why medical marijuana has a beneficial effect on a variety of medical conditions.

Current research on the endocannabinoid system is seeking new treatments for autoimmune, inflammatory, and neurodegenerative diseases, as well as non-addictive ways to relieve pain.

The delta9-Tetrahydrocannabinol (THC) in marijuana resembles the endocannabinoid molecules, anandamide and 2-Ag, manufactured by the human body.

THC binds with CB1 and CB2 receptors to replace or augment naturally occurring endocannabinoid.

Balancing Your ECS Balancing Your ECS 

CBD has been all the buzz.

The use of CBD products like tinctures, full-spectrum CBD oil, CBD gummies, and CBD soluble water as supplements has skyrocketed. And for good reason. CBD”s purported therapeutic benefits are more than enough to warrant attention.

Though studies are still ongoing, early signs from research indicate it might help with:

Memory – Mental health – Reward circuits – Digestion – Appetite – Immune system – Cardiovascular system – Skin, and much more.

So, how is it really that one compound might hold such a broad range of benefits?

What is the underlying mechanism that might just make all these benefits possible?

To know the answer to that, you first need to know about your Endocannabinoid System (ECS).

The Endocannabinoid System and Balancing Your ECS Unbeknownst to many CBD consumers, taking CBD supplements affects the equilibrium of their endocannabinoid system.

People worldwide are now taking or heavily considering taking CBD because its purported benefits might help them manage some conditions.

However, these benefits in themselves are simply the outcome of improving your bodies’ internal balance.

And that is precisely what the Endocannabinoid system actually does.

What Is the Endocannabinoid System (ECS)?

The Endocannabinoid System (ECS) is a neurotransmitter system that consists of a series of receptors found throughout the mammalian body. These receptors are in some of the most important structures inside your body, from the brain to all peripheral organs.

These particular receptors interact with endogenous cannabinoids/endocannabinoids.

The resulting interaction controls a vast array of physiological functions, including pain, appetite, mood, immune system, memory, and much more.

The Composition of the ECS 

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Balancing Your ECS – How to Go About It the endocannabinoid system covers the brain to the most important organs

Three different components make up the endocannabinoids systems: Cannabinoid Receptors

There are two kinds of cannabinoid receptors: the CB1 receptors and the CB2 receptors.

Located on cell surfaces, what characterizes cannabinoid receptors is their interactions with their namesake, the cannabinoid compounds.

Said interactions result in the therapeutic benefits people say they experience when taking CBD, which is just one of many cannabinoids.

Since the ECS strives to achieve homeostasis in the body, the therapeutic effects are simply its way to achieve that end.

Usually, the body would use the endocannabinoids it produces on its own to do so.

Yet, by taking CBD products, you can help trigger said effects.

CB1 receptors are in high-density within the brain and the nervous system.

Therefore, they do influence brain functions, such as memory and appetite.

THC, the psychoactive cannabinoid that causes the marijuana high, binds to CB1 receptors hence the ‘high’ you experience with it.

On the other hand, CB2 receptors are most prevalent in the body organs, muscle tissues, immune system, and bones.

They influence the body’s pain managing response, particularly, the anti-inflammatory response.

Endocannabinoids

Endocannabinoids are cannabinoids produced by our own bodies.

They interact with and activate the CB1 and CB2 receptors, with each cannabinoid causing different body changes.

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Despite their origins, they are remarkably similar in structure to Phyto cannabinoids, the cannabinoids found in plants like industrial hemp or cannabis.

CBD itself is one Phyto cannabinoid found on those plants.

Enzymes ECS enzymes’ primary function is to break down and recycle endocannabinoids, thereby frequently making sure your body achieves homeostasis.

The Fatty acid amide hydrolase (FAAH) enzyme breaks down anandamide, arguably the most important endocannabinoid.

The other major enzyme, the Monoacylglycerol lipase (MAGL) enzyme, breaks down the 2-AG once they have finished their work.

 

What Are the Endocannabinoids?

As mentioned above, endogenous cannabinoids, better known as endocannabinoids, are cannabinoids produced by the body.

The two main endocannabinoids include 2-arachidonoyl glycerol (2-AG) and anandamide (AEA).

2-AG seems to control appetite and the immune system. On the other hand, anandamide regulates mood.

When your body experiences imbalances, the ECS initiates a response to restore physiological balance, thereby achieving homeostasis.

What Is Homeostasis and Why It Is Important

The primary function of ECS is to achieve homeostasis.

So, what is homeostasis?

In simple terms, homeostasis means balance. Regarding health matters, homeostasis refers to achieving balance in our internal environment.

Body organs and, by extension, the human body, functions optimally in specific conditions.

Body homeostasis ensures every part of our body is within the right working range and, therefore, functions correctly.

The strife for homeostasis is evident in bodily functions such as temperature regulation, where you sweat to cool down or shiver to warm up.

The ECS plays a massive role in achieving balance in our internal systems, despite the tremendous external environment changes.

What Might Cause ECS Imbalance?

Many environmental factors and situations put stress on our bodies.

Often times, said stress it so much it overwhelms our systems and throws our internal balance into disarray.

Now more than ever, we are particularly exposed to said factors and situations.

By adequately identifying what might negatively affect us, we have the chance to avoid them or, at least, better control the outcome it has on our internal balance. Here are some of the things you should better control if you are looking to balancing your ECS.

Poor Diet

Research establishes that endocannabinoids produced in the periphery organs control our appetite.

Unfortunately, consuming a diet consisting of high sugar and fat levels can harm the endocannabinoid system, causing an imbalance.

Such diets increase the endocannabinoids produced in the intestines and circulating in the blood.

Consequently, the individual is at risk of developing hyperphagia. Hyperphagia is an abnormal desire for food, causing one to consume larger meals much more frequently.

Thus, making them very likely to become obese. Once someone has a lot of fat mass due to an unhealthy diet, the increased fat cells start to produce more endocannabinoids.

This, in turn, will further their desire to continue to eat a lot frequently. The production of endocannabinoids by fat cells is among the reasons why losing weight is difficult.

Emotional Stress

Research indicates that the ECS system plays a vital role in regulating the stress response. Everyday short-term stress is helpful, and in many ways, it is critical to our survival. When exposed to stress, your body will respond by reducing the anandamide levels.

Thus, causing you to feel stressed, anxious, or agitated. At the same time, stress causes an increase in the production of 2-AG, which reduces pain reception. 2-AG also enhances your cognitive functions, including memory, to help you get out of danger.

However, exposure to chronic stress causes desensitization of CB1 receptors. The high levels of 2-AG overstimulate the CB1 receptors.

(Abstract

The CB1 cannabinoid receptor is a G protein coupled receptor that is widely expressed throughout the brain. The endogenous ligands for the CB1 receptor (endocannabinoids) are N-arachidonylethanolamine and 2-arachidonoylglycerol; together the endocannabinoids and CB1R subserve activity dependent, retrograde inhibition of neurotransmitter release in the brain. Deficiency of CB1 receptor signaling is associated with anhedonia, anxiety, and persistence of negative memories. CB1 receptor-endocannabinoid signaling is activated by stress and functions to buffer or dampen the behavioral and endocrine effects of acute stress. Its role in regulation of neuronal responses is more complex. Chronic variable stress exposure reduces endocannabinoid-CB1 receptor signaling and it is hypothesized that the resultant deficiency in endocannabinoid signaling contributes to the negative consequences of chronic stress. On the other hand, repeated exposure to the same stress can sensitize CB1 receptor signaling, resulting in dampening of the stress response. Data are reviewed that support the hypothesis that CB1 receptor signaling is stress responsive and that maintaining robust endocannabinoid/CB1 receptor signaling provides resilience against the development of stress-related pathologies.)

The body compensates this by desensitizing or reducing the number of CB1 receptors. Consequently, this creates an imbalance in the ECS system. Disease Research linking ECS imbalance to arthritis, depression, PTSD, Parkinson’s disease, schizophrenia, and other diseases is underway. That said, there are indications that certain conditions might have more than a casual relationship with ECS imbalance.

This theory might explain why some patients might better manage their ailments by taking CBD products to rebalance the ECS.

In other instances, the ECS imbalance seems to cause the disease.

Drugs Studies indicate some pharmaceutical and recreational drugs, including alcohol, stimulate an increase in endocannabinoids’ production.

Thus, it might overstimulate cannabinoid receptors, especially CB1 receptors. Consequently, the body downregulates receptors as a compensation mechanism, thereby creating an imbalance in the system.

Your Genetics

There are cases where individuals have inherent ECS unbalances built into their genetic makeup.

Unfortunately, these are something they cannot get rid of completely.

For instance, a 2015 discovery reported in the New York Times indicates that approximately 20% of Americans have a mutation that degrades the anandamide.

Such individuals have an inherent imbalance that compromises their response to stress while increasing their risk of suffering from obesity.

The Best Methods for Balancing Your ECS

Balancing Your ECS – How to Go About physical exercise is one of the most fun ways of balancing your ECS

When such imbalances arise, one possible way of achieving homeostasis is to supplement your diet with CBD products.

CBD interacts with CB1 receptors, thereby supplementing the endocannabinoids in your body that are not enough to restore balance at a given moment.

The compound also boosts the endogenous cannabinoids by reducing their breakdown.

By preventing the degradation of endocannabinoids, CBD ensures your body has an ample supply of homeostasis-inducing compounds. Aside from supplementing with CBD, there are also other means of balancing your ECS, including: Physical Exercising

Engaging in physical exercise is known for its benefits in maintaining a healthy weight level.

Additionally, exercise can also elevate the anandamide levels in your blood, which rebalances the ECS. The increased 2-AG in your blood also enhances your ability to manage pain and reduce anxiety and stress, improving your mood.

Taking Herbs

Some herbs and teas contain compounds that enhance ECS balancing. Herbs containing the terpene beta-caryophyllene such as cloves, oregano, black pepper, and cinnamon can help balance the ECS.

This compound only stimulates the CB2 receptors and helps combat inflammation. Fasting While unconventional, fasting can help balance your ECS. Being in a fasted state enhances increases the 2-AG levels in your body as your body stocks hunger.

The elevated amount of 2-AG will still yield anandamide’s associated benefits, including inflammation and anxiety relief. Eating A Healthy Diet Consuming a poorly-balanced diet consisting of high omega-6 fatty acids induces imbalances in your ECS.

To counter this, you should prioritize consuming a balanced diet with an ample supply of omega-3 fatty acids. Fatty acids from hemp milk, fish and fish oil, walnuts, chia seeds, and flaxseeds end up converting into endocannabinoids.

Thus, help you in balancing your ECS. Detoxing Abusing alcohol, THC, and other recreational and pharmaceutical drugs overstimulates CB1 receptors, thus, causing desensitization. You can counter these effects by detoxing.

Evidence suggests that the CB1 receptors can return to their natural state after months of detoxing. By detoxing and abstaining from drug abuse, your ECS will regain some balance in time.

Meditating

As mentioned above, chronic stress is one of the most common causes of ECS imbalance.

Thus, it’s better to relax. There are no studies yet on whether meditating can help balance your ECS.

However, some reports show mindful meditation as effective in quelling anxiety and stress, something that definitively counts as ‘relaxing.’

Enjoying Some Sunlight Basking in the sun is vital for more than getting some Vitamin D.

Solar UV light is essential in the production of 2-AG, especially during winter months.

Elevating 2-AG by soaking some sunlight can help rebalance your ECS system.

Balancing Your ECS –

The Takeaway

The modern world undoubtedly offers us an ever-increasing set of choices of things that might end up causing an ECS imbalance. It is then up to us to take matters into our own hands and be mindful of our habits.

Regularly engaging in habits that help balancing your ECS and limiting those that do not might go a long way in maintaining our internal balance. And with that, helps us feel better in our day to day lives.

Also, if you need to have a little extra help in balancing your ECS, there’s always CBD products.

Supplementing your endocannabinoids level with a Phyto cannabinoid may boost your ECS back into balance.

Just remember to talk with a doctor before taking CBD, especially if you are already on some other medication.

 

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1st Hemp USA News is a resource of Inspirational Technologies (2022)
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*This site receives compensation for referred sales of some or all mentioned products. We however place humanitarian value over monetary interests. Our monetary income goes back into research development discovery and healing.

 

Inspirational Technologies – is Committed to Your Health Wellness Beauty and Enrichment
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4 Hemp Club was Inspired by Steven Smith’s vision

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envisioned. Our Platform Uses HEMP as an Agricultural

Focal Point, deserving of research, development and the

4 Hemp key points Hemp Health Hope and Happiness.”

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It’s In the Numbers for Cannabis. In the US, Beverages and Pre-Rolls saw the strongest year over year growth rates in 2021

Key takeaways: In the US, Beverages and Pre-Rolls saw the strongest year over year growth rates in 2021, while the Tincture & Sublingual category saw a decline in sales.

On the other hand, Tincture & Sublingual products in Canada, which were released in late 2020 with other ‘Cannabis 2.0’ products, saw over 3000% growth year over year.

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Flower market share is in decline in both the US and Canada. Sales from female consumers in the US have increased 55%, while sales from male consumers have increased 49%.

Gen Z consumers are quickly aging into the market, with US market share to this age group more than doubling over the last two years, from 8.3% to 15%.

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Vapor Pen wallet share decreases with customer age, while Edible wallet share increases with customer age.

Meanwhile, Pre-Roll wallet share is remarkably constant across age groups, indicating that the convenience and familiarity of a pre-rolled joint has universal appeal.

Both Gen Z and Millennial females logged much higher sales shares in Canada last quarter than their American counterparts. In fact, female customers overall contributed 36.7% of total sales in Canada while in America that value was only 32.6%.

Those are the trends and here are the products. When exploring product categories, reports found that certain categories have been more successful than others in the US and Canada.

  This is likely caused by a steady decrease in customer participation in the category, rather than a decreased spend among customers who prefer flower. 

Image result for cbd Beverage category

The Beverage category is one of few product categories that saw positive market share growth in both the US and Canada between 2020 and 2021. This was driven by an increase in basket penetration over time.

 

 

 

 

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Trulieve has completed the acquisition of an Operational 64,000 sq. ft. Cultivation Facility in Phoenix and Celebrates One Year Anniversary of Recreational Cannabis Sales in Arizona

TALLAHASSEE, Fla., Jan. 21, 2022  Trulieve Cannabis Corp In Recent News announced it has completed the acquisition of an operational 64,000 sq. ft. cultivation facility in Phoenix, Arizona.

Trulieve will pay $13.75 million cash at closing, with potential milestone payments subject to earn-out and escrow requirements.

“We are excited to close this acquisition which is in line with our strategic priorities. The facility strengthens Trulieve’s presence in the cornerstone market of our Southwest hub, as well as expands our cultivation capacity. We look forward to serving more patients and customers throughout Arizona with our high-quality, proprietary brands.” said Kim Rivers, CEO of Trulieve.

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The new cultivation facility immediately improves supply chain capacity and becomes Trulieve’s fifth cultivation facility in Arizona, supporting Trulieve’s 17 dispensaries in the state of Arizona with flower for medical patients and adult-use customers. Trulieve locations in Arizona include Avondale, Casa Grande, Chandler, Cottonwood, Glendale, Guadalupe, Lake Havasu, Mesa, Peoria, Phoenix, Scottsdale, Tempe and Tucson.

Trulieve is also celebrating it’s one year anniversary of Recreational Cannabis in Arizona which occurred shortly after voters approved Proposition 207, which legalized the possession and use of marijuana for adults. Proposition 207, also known as the Smart and Safe Arizona Act, was a voter initiative that appeared on the November 3, 2020 Arizona general election ballot. Passing with about 60% of the vote, the proposition allows for the legalization, taxation, and recreational use of cannabis for adults 21 and over. Proposition 207 includes a new statute (A.R.S. § 36-2862) that authorizes some people to petition a court for an order that will seal their marijuana-related criminal records. Eligible petitioners are those who were arrested, charged, convicted or acquitted of any of the below listed offenses based on conduct occurring before November 30, 2020.

Kim Rivers, CEO of Trulieve

“Arizona’s adult-use market has surpassed expectations in its first year and our local teams are thrilled to celebrate this milestone with our patients and customers,” said Kim Rivers, CEO of Trulieve. “We are excited to celebrate this milestone with our loyal customers as we continue to expand access to across the state.” Trulieve-affiliated dispensaries in Arizona are located in Avondale, Casa Grande, Chandler, Cottonwood, Glendale, Guadalupe, Lake Havasu City, Mesa, Peoria, Phoenix, Scottsdale and Tucson.

 

 

 

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Canadians Love Their Beer! and Cannabis Outshines both Beer and Wine

Canadians Love Their Beer! and Cannabis Outshines both Beer and Wine

The cannabis sector contributed $17 billion to Canada’s gross domestic product (GDP) for the year ending July 2021. Unlike beer ($9.3 billion sales) or wine ($8 billion sales), all adult-use cannabis sold in Canada is produced in Canada, magnifying the impact of cannabis on the country’s GDP.

“When you talk to them and you let them know that the GDP contribution right now is comparable to auto manufacturing, or to life sciences or even to dairy, when you show them those statistics they’re quite taken aback,” Khan told BNN Bloomberg in an interview.

“I’m hopeful out of this latest round of meetings that we will be able to get some sort of movement, the proof will be in the pudding, but I’m cautiously optimistic at this point.”

Rishi Malkani, a partner at Deloitte who heads the consultancy’s Canadian cannabis practice, added that cannabis has added to the government’s coffers as well as to the construction sector.

“Our hope with this report is that people would realize that the industry’s done a lot more than simply provide [licensed producers] with $4 billion of retail access,” Malkani said.  “It’s loaded government coffers and it’s been a boon to the construction industry.”

Despite the layoffs, losses and the pandemic, the Canadian cannabis sector held its own, according to a new report released by Deloitte in conjunction with the Ontario Cannabis Store (OCS). “Deloitte said the cannabis sector has generated more than $15 billion in direct and indirect tax revenue for Canadian and provincial governments, while creating more than 151,000 jobs since Canada legalized recreational use of the drug in Oct. 2018,” said Omar Khan, senior VP of corporate and public affairs at High Tide

Racial Diversity and Environmental Impact – Lower Scores

The report also shed light on the lack of diversity in Canada’s cannabis industry as it re-examined a study by the University of Toronto that found that 72% of executives and directors in the sector identify as Caucasian males, while only 16% identify as racialized individuals.

It also highlighted the environmental impact that the cannabis industry bears, with 5,184 kilograms of carbon emissions being expelled into the atmosphere for every kilogram of dried flower produced. As well, between 5.8 million to 6.4 million kilograms of cannabis packaging were sent to landfills from 2018 to 2019 alone.

 

 

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