Posted on 11/05/202211/30/2022 by Steven M Smith — Leave a comment

Global Hemp Fiber Market Rising at an Annual Rate of 6.9% YEARS after its Legalization in 2019.

The demand for natural organic products over pharmaceuticals among customers across the globe acts as one of the major factors driving the growth of the hemp fiber market. The increase in demand for hemp fibers in various industries such as automotive, construction, food and beverage, personal care and textile, especially in emerging regions and the rise in the investment for the production of hemp-based products, is accelerating the growth in the hemp fiber market. We are just now beginning to realize the long time known for centuries along with the influence of ongoing scientific research that continually shows long term benefits of therapeutic use.

Global awareness, as it relates to the therapeutic properties of the product and the low prices of hemp, is encouraging farmers to diversify their crop options, which ultimately influences the hemp fiber market. Additionally, the increase in use for numerous food applications, the rise in the legalization in the cultivation of hemp, emerging consumer trends, the surge in the number of social media influencers, is promoting the benefits of the product, the prevalence of chronic diseases and mergers and acquisitions among key players, is positively affecting the hemp fiber market. Furthermore, research and development activities and product development are extending the profitable opportunities to the hemp fiber market players in the forecasted period from 2022 through 2028.

Global Hemp Fiber Market Rising at an Annual Rate of 6.9% Digital Journal’s recent article from Data Bridge Market Research, which claims that the global hemp fiber market is rising at an annual rate of approximately 6.9% in the forecasted period of 2022 to 2028.

Data Bridge Market Research is a multinational management consulting firm, with offices in India and Canada. The Company provides a variety of services such as market verified industry reports, technology trend analysis, formative market research, strategic consulting, vendor analysis, production and demand analysis and consumer impact studies.

Data Bridge Market Research notes that the rise in the awareness regarding the benefits of hemp is escalating the growth of the hemp fiber market. Hemp is utilized in the processing and manufacturing of various products such as paper, textile, insulation and construction material, personal care products, nutraceutical, bio-plastics and bio-fuel. Hemp is also used in food and beverage products, as it is primarily grown organically, with no use of toxic chemicals, pesticides, fertilizers or herbicides.

It is definitely an exciting time to be in the hemp market.

Thank you for consideration.

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Cannabis CBD and Me

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Posted on 10/23/202211/30/2022 by Steven M Smith — Leave a comment

The Amount of Misinformation about CBD is ASTOUNDING! Gives Pause to the Real “Stuff”.

Over the past few years, CBD has taken the world by storm. Daily, I see claims that CBD “cures” a myriad of ills.

As a holistic nurse practitioner and certified herbalist for more than 30 years, those exaggerated claims “push my buttons”, for a variety of reasons.

How Do Cannabinoids Work?

We all have an Endocannabinoid System (ECS), and it is just as important as our Respiratory System, Cardiovascular System, or Immune System. The ECS is the “orchestra conductor” of the body.

It regulates multiple systems to achieve balance and harmony. The ECS operates behind the scenes to support the wisdom of every cell of the body and coordinate the functions of cells, tissues, glands and organs. (3, 4)

The ECS has three primary functions (2):

To balance hormones (sex hormones, thyroid hormones, stress hormones) for calm, relaxation, healthy metabolism & healthy stress response

To balance brain chemistry for optimal learning, focus, memory, concentration, mood, and restorative sleep

To support healthy cell function, including modulating inflammation and healthy immune response

Where Do Cannabinoids Come From?

Cannabinoids are not foreign to the human body. We manufacture them internally. (Endogenous cannabinoids are even found in human breast milk.) The issue is that our native cannabinoids are used up quickly when under physical or emotional stress. Supplemental plant-based cannabinoids attach to the same cell receptors in our bodies to support our innate ECS in performing its vital functions. They are a healthy insurance policy.

Several well-known plants contain cannabinoids. We automatically think of cannabis, since it is the richest source of these compounds. Both hemp and marijuana contain an assortment of cannabinoids, but marijuana is much higher in THC, the psychoactive molecule that makes you “high”. Hemp contains higher levels of CBD and other therapeutic compounds and extremely low levels of THC.

Additional plant sources of cannabinoids include well known plants like sunflowers, echinacea, black truffles, black pepper, and cacao.

You need to know that cannabidiol (CBD) is just one of approximately 400 therapeutic compounds found in the cannabis plant. CBD is extremely popular, but often misunderstood. The amount of misinformation about CBD is astounding!

Let’s take a look at the FACTS:

The cannabis family includes both hemp and marijuana. Marijuana contains a much higher percentage of THC, a psychoactive compound that can make you “high.” Depending on the variety, marijuana may contain anywhere from 5% to 30% THC. The average is about 12%.

By law, industrial hemp can only contain up to 0.3% THC (3 parts per 1,000). Hempsmart’s CBD based products are all derived from organically grown premium hemp.

CBD Isolate contains only the CBD molecule from the hemp plant. That single molecule is extracted from approximately 400 therapeutic compounds naturally found in hemp. It has some therapeutic effects, but only a small fraction of the entire plant’s potential benefits. Mother Nature has assembled a rich blend of synergistic plant compounds in the hemp plant. They are designed to function in harmony for a powerful “Entourage Effect.”

While some slick advertising claims that CBD Isolate is the “purest” form of CBD, that is because it is purely CBD, a single molecule, lacking the other synergistic plant compounds.

(1) This is the least expensive way to produce a CBD product. I compare it to purchasing a beautiful home with a great living room, but no kitchen or bath. It does not do a comprehensive job of meeting your daily needs.

Full Spectrum CBD (more accurately described as full spectrum hemp extract) contains all of the naturally occurring compounds found in the hemp plant. This full array of plant components works synergistically to support the ECS. The important Entourage Effect exists with full spectrum CBD. The downside is that full spectrum compounds contain the psychoactive component, THC.

It is true that THC has some beneficial effects, but some individuals should NOT use THC. Children, seniors, individuals with certain medical conditions, and those who are required to be drug tested, should avoid THC unless there is a specific indication for using that compound. Drug testing is designed to detect the breakdown products of THC, specifically. THC may also cloud mental acuity, even in small amounts. If you are looking for comprehensive support of your health, without the potential side effects of THC, then a premium quality broad spectrum hemp extract will best meet your needs.

Broad Spectrum CBD (more accurately, broad spectrum hemp extract) can provide the best of both worlds – the important benefit of the Entourage Effect without the potential problems sometimes associated with THC. The integrity of complementary cannabinoids, terpenes, flavonoids and other phytonutrients are included and provide the Entourage Effect. Broad Spectrum formulas generally omit the THC that can cloud mental acuity in some individuals and may also show up on a drug test.

NOTE: Every batch of every hempsmart product is verified, by an independent certified laboratory, to be THC-FREE. That means that there is no detectable level of THC. The integrity of other complimentary cannabinoids, terpenes, flavonoids, and other phytonutrients is maintained for the important Entourage Effect.

Safe and Effective CBD-based Formulas

There are some very good hemp-based products in the marketplace and many that are NOT worth your money. They certainly are not worth risking your health! Because there is little to no regulation on the quality of CBD formulas, it is important that you be a savvy consumer and make a well-informed decision. Do your homework right here and learn how to choose a legitimate non-toxic CBD formula that can support your health, without undesirable toxins and side effects.

Comprehensive Independent Lab Testing

In addition to knowing what IN your CBD products is, it is essential to know what NOT in them is! Hemp is good for the planet because it helps to clean the environment. It is quite effective at pulling toxins like pesticides and heavy metals from the soil. Any reputable hemp-based product should be validated by a comprehensive Certificate of Analysis (COA), from a certified independent laboratory. You should be able to see proof of testing for cannabinoid profile (including THC), terpenes, heavy metals, pesticides, bacteria, mold, and solvents. Every batch of every product should be tested, with the COA’s available for you to examine.

Beware of Exaggerated Claims:

You will see ads for CBD claiming to treat, prevent or “cure” a variety of illnesses or medical conditions. It is ILLEGAL to claim or imply that CBD treats or “cures” any disease (per decree of the FDA & FTC). it is also just not accurate! CBD does not treat or cure any diagnosis. What it does is much more powerful!

A premium quality broad spectrum CBD formula supports the wisdom of every cell of the body, thru the action of the ECS. It works at a foundational level to help maintain balance at a cellular level. A reputable, scientifically validated broad-spectrum hemp extract supports the ECS to function as a masterful “orchestra conductor” of the body so that balance and harmony is maintained between the cells, organs, gland and tissues. This is the foundation of wellness. (4)

The human body is designed to be resilient and resistant to health challenges. The best CBD based products are formulated with scientifically verified purity, potency, and integrity to support the healthy structure and function of your body and mind. Don’t buy “hype.” Invest in scientifically proven RESULTS.

Demand to see the Certificate of Analysis (COA) from an independent certified lab. That COA should include not just the cannabinoid and terpene content, but also the proof of a passing score on pesticides, heavy metals, bacteria, mold, foreign contamination and residual solvents.

At hempsmart, we are scientifically driven in our mission: Enhancing and Improving Lives.

We’re in this together.

Real results you can FEEL from the brand you can TRUST.

Resources:

https://www.projectcbd.org/science/pure-cbd-better

https://www.projectcbd.org/science/endocannabinoid-discovery-timeline

https://www.projectcbd.org/news/quick-hits/cbd-neurogenesis

https://www.projectcbd.org/wellness/endocannabinoid-system-biology-wellness-video

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Our 4H Platform Uses HEMP as an Agricultural Focal Point, deserving of research, development and with the

4 Hemp key points being Health Hope and Happiness, thru Hemp“.

Cannabis CBD and Me

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Posted on 09/29/202212/04/2022 by Steven M Smith — Leave a comment

Hemp History – Who said? “Hemp is of first necessity to the wealth and protection of the country – If people let the Government decide what foods they eat and what medicines they take, their bodies will soon be in as sorry a state as are the souls of those who live under Tyranny”

CBD (Cannabidiol) is a product of the Hemp Plant Flower.

Check Your History – Who said? “Hemp is of first necessity to the wealth and protection of the country – If people let the Government decide what foods they eat and what medicines they take, their bodies will soon be in as sorry a state as are the souls of those who live under Tyranny”

Answer, to Follow:

HINT (Our Third President )

For nearly 3000 years Hemp has been our planet’s largest agricultural crop and the most important industry producing the fiber, paper, clothing, lighting fuel and medicine used by much of humanity. It is and has always been Earth’s’ most sustainable natural resource. With modern technological advances it is now possible to make over 20,000 types of products from medicine to houses to cellophane, dynamite and most importantly as an eco-friendly alternative to traditional plastics.

Pre Hemp Prohibition

768 BC King Charles the Great encourages growing of Hemp throughout his empire.

200 BC First paper invented in China – is made from Hemp.

1454 the Gutenberg Bible – the world’s first book printed on a moveable type printing press is printed on Hemp paper.

1533 King Henry 8th issued a royal proclamation which imposed a fine on any farmer that did not use some of his land for growing Hemp to supply the King’s Navy.

1619 America’s first Hemp law orders – all farmers MUST grow Hemp. Hemp is made a legal tender (ie. can be used to pay taxes)

1690 First American Paper Mill makes paper from Hemp. 1763 Additional laws in America make growing Hemp compulsory for all farmers.

1789 “Make the most of Indian Hemp Seed and sow it everywhere” – George Washington, 1st President of USA and Hemp Farmer.

1797 “We shall, by and by, want a world of Hemp more for our own consumption” – John Adams, 2nd President of USA and Hemp Farmer.

1801 “Hemp is of first necessity to the wealth and protection of the country – If people let the Government decide what foods they eat and what medicines they take, their bodies will soon be in as sorry a state as are the souls of those who live under Tyranny” – Thomas Jefferson, 3rd President of USA and Hemp Farmer.

1853 Levi Strauss & Co is founded in USA. The world’s first pair of jeans are made – Not from Hemp, as this is Urban Legend. However, in March, 2019, Levi’s did actually begin allowing manufacture of hemp jeans with its brand.

1897 Rudolph Diesel invents world’s first diesel engine which is designed to run on clean burning vegetable oils including Hemp Oil which does not cause pollution or create carbon buildup inside engines.

1930 Mellon, one of the most powerful bankers in USA. Mellon plus two other bankers Rockefeller and Carnegie had significant investments in Oil, Paper, Synthetic F

iber, Petrochemical Plastics and Pharmaceuticals – all of which were about to be made obsolete by technological advancements in Hemp processing.

1937 US Congress approves a bill that prohibits the cultivation of all Cannabis including Hemp.

1938 Popular Mechanics magazine article titled “New Billion Dollar Crop” announces the arrival of the new Hemp processing technology that was set to make Hemp America’s #1 commodity had it not been prohibited.

Publication Year:

1938

Popular Mechanics describes hemp as the new billion dollar crop. The article was actually written in the spring of 1937, before cannabis was criminalized. Also in February 1938, Mechanical Engineering calls hemp the most profitable and desirable crop that can be grown.

Google Books: (1938) Popular Mechanics: Billion Dollar

1941 Henry Ford finishes making a car built almost entirely from Hemp and which ran on clean burning Hemp fuel. The car being 30% lighter than steel cars therefore required less fuel. Its lightweight bioplastic body panels were many times stronger than steel – could not be dented with a sledge hammer. “Why use up the forests which were centuries in the making and the mines which required ages to lay down if we can get the equivalent of forest and mineral products in the annual growth of the Hemp Fields?” – Henry Ford

1942 US Government cannot take part in World War 2 without Hemp for military clothing and equipment so a campaign is launched to encourage and reward US farmers for growing Hemp with a PR video titled Hemp For Victory.

Hemp Prohibition

1945 At the end of World War 2 the US Government begins its campaign against Hemp and claims there never was a video called Hemp For Victory.

When US soldiers return from Europe they are ordered to put their Hemp uniforms back on and are sent out to American farms to burn all the Hemp crops.

1961 Henry Anslinger attended the United Nations and persuaded the UN to have Hemp cultivation prohibited in 150 countries worldwide.

As a consequence most of the world’s food, fiber, fuel and medicine went from being made organically by farmers to being produced chemically under the control of the Pharmaceutical and Petrochemical industries.

Hemp Legalization Begins Again

1996 Canada legalizes growing of Hemp which creates employment and hundreds of millions of dollars of revenue for the Canadian people.

2014 Section 7606 of the 2014 Farm Bill authorized hemp research and pilot programs by state departments of agriculture and institutions of higher education. Some states have licensed farmers to conduct pilot programs and research on hemp.

In 2017 there were 19 states that allowed hemp to be grown.

2018 Farm Bill

December 2018 – The Farm Bill Legalized Hemp

The 2018 Farm Bill, enacted December 20, 2018, builds upon many of the crucial programs that serve America’s agricultural producers. USDA is implementing this new bill, which includes seeking public input on programs and provisions and designing guidelines. In the meantime, programs authorized by the 2014 Farm Bill are available to serve producers now.

The 2018 Farm Bill reclassified hemp, and it is now legal to grow industrial hemp.

2021 USDA HEMP RULES

U.S. Domestic Hemp Production Program The U.S. Domestic Hemp Production Program establishes federal regulatory oversight of the production of hemp in the United States.

The United States of Hemp Hemp and marijuana are both produced from the cannabis plant, although hemp is derived from a strain that has a much lower quantity of THC, the compound that produces hallucinogenic effects.

Hemp is made from the fibers of the plant and historically has been used to make a broad variety of products, from rope to cloth to paper.

As you can imagine, it was an important product in the New World as the American colonies were being established.

It was so important, in fact, that in 1619, Virginia passed a law requiring hemp to be grown on every farm in the colony. At the time, the crop was also considered a proper form of currency in Virginia, as well as Pennsylvania and Maryland.

As new products were imported or developed to replace hemp—cotton was surely a welcome change to the itchy fibers of hemp shirts—the plant fell out of popularity.

By the end of the Civil War, the United States’ hemp production had passed its peak, but a different version of the plant was on the rise. Marijuana was becoming an increasingly popular ingredient in medicines and tinctures. The Rise of Reefer Madness The popular image of the 1950s may be all Leave It to Beaver, but underneath the pearls and penny loafers, there was a countercultural movement bubbling to the surface.

The Beat Generation emerged early in the decade, when a group of young people began to unite in their rejection of conventional society in favor of artistic and bohemian ideals. The Beatniks also enjoyed experimenting with drugs, particularly marijuana

. But the Beats weren’t the first group to embrace weed. The drug started gaining traction in the U.S. in the 1910s after Mexican refugees brought marijuana with them as they fled the violence of the Mexican Revolution. In the 1930s, it became popular among the hepsters, the black jazz community made up of “hep cats” like jazz singer Cab Calloway, who had a hit with his song “Reefer Man.”

The Roots of Criminalization The process of criminalizing marijuana had already begun, even before the Beats took up the cannabis cause. The roots of this movement are mired in a racism that still persists in how drug policies are carried out in the U.S. today.

In the 1930s, Prohibition was repealed in the middle of the Great Depression. Straight-laced bureaucrats looking for another target turned their attention to marijuana, which, at the time, was mostly being used in the Mexican and black communities. They painted the drug—and the communities using it—as a threat to the already crippled country and began the process of banning it.

Twenty-nine states had outlawed marijuana by 1931, and in 1937, the Marijuana Tax Act was passed, essentially making the plant illegal in the United States.

Since then, lawmakers have been doing a do-si-do with the drug. Over the decades, stricter enforcement and the passing of mandatory sentencing laws have traded off with repeals of those laws and efforts at legalization.

Today, 17 states have legalized marijuana (with many more allowing medical marijuana), but, as far as the federal government is concerned, the drug is still cannabis non grata.

Thank you for consideration.

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Our 4H Platform Uses HEMP as an Agricultural Focal Point, deserving of research, development and with the

4 Hemp key points being Health Hope and Happiness, thru Hemp“.

Cannabis CBD and Me

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Posted on 09/14/202209/14/2022 by Steven M Smith — Leave a comment

Defense Bill Amendment Removed CBD and Hemp From Prohibition 3 Years AGO

Defense Bill Amendment Removed DOD CBD – Hemp Prohibition 3 Years Ago

Washington, DC—Rep. Tulsi Gabbard (HI-02), a senior member of the House Armed Services Committee,

secured the amendment to the annual national defense bill that would ensure that the U.S. Department of Defense

may not prohibit the possession, use, or consumption of hemp products — in compliance with applicable Federal, State, and local law — by servicemembers, back 3 years ago.

S he joined Rep. Jerry Nadler (NY-10), Chair of the House Judiciary Committee, in introducing H.R.3884, the Marijuana Opportunity, Reinvestment, and Expungement (MORE) Act.

The bill was passed by the committee in November 2019. The bill outlined sweeping reforms, including decriminalizing marijuana, expunging prior convictions, authorizing a tax on its sale which would be reinvested in communities that have been harmed by the federal marijuana prohibition, and ensuring minority communities are equitably engaged in the cannabis economy.

This would apply to hemp that meets the Agricultural Marketing Act of 1946 definition (amended by the Agricultural Improvement Act of 2018).

The Gabbard amendment was included in the final version of the bill which passed, 295-125, and now goes to the Senate for consideration.

“There is great research being done around hemp, resulting in new products coming to market that are proven to help with ailments like insomnia, inflammation, chronic pain, epilepsy, Traumatic Brain Injury, Post-Traumatic Stress and more. Hemp products provide a form of treatment that serves as an alternative option for those who would rather pursue natural remedies rather than prescription drugs.

This amendment passed with strong bipartisan support, ensuring our servicemembers have access to the same over-the-counter products that Americans all across the country benefit from today,” said Rep. Tulsi Gabbard.

The 2018 Farm Bill, known as the Agricultural Improvement Act, legalized hemp, defined as cannabis (Cannabis sativa L.) and derivatives of cannabis with extremely low concentrations of the psychoactive compound delta-9-tetrahydrocannabinol (THC) (no more than 0.3 percent THC on a dry weight basis). Currently, many over-the-counter products are sold that meet these parameters.

December 2018 – The Farm Bill Legalized Hemp

Background: Rep. Tulsi Gabbard has long called for sensible marijuana policies as part of her ongoing commitment to common sense criminal justice reform.

She introduced bipartisan legislation with Rep. Don Young (AK-at large) — the Ending Federal Marijuana Prohibition Act (H.R. 1588) and the Marijuana Data Collection Act (H.R. 1587). H.R. 1588 would remove marijuana from the federal controlled substances list. H.R. 1587 would direct the National Academy of Sciences to study the effects of state legalized medicinal and adult-use marijuana programs from a variety of perspectives, including state revenues, public health, substance abuse and opioids, criminal justice, and employment.

She has called for closing the gaps between federal and state law to resolve current contradictions and provide legally abiding marijuana businesses with clear access to financial services.

She joined several of her colleagues to introduce the bipartisan Secure and Fair Enforcement Banking Act (H.R.1595) in March 2019, which was passed by the House in September 2019. The bill would help prevent federal banking regulators from penalizing depository institutions for providing banking services to a legitimate marijuana-related business.

She joined Rep. Jerry Nadler (NY-10), Chair of the House Judiciary Committee, in introducing H.R.3884, the Marijuana Opportunity, Reinvestment, and Expungement (MORE) Act.

She is a cosponsor of H.R.1456, the Marijuana Justice Act, to reform unjust federal marijuana laws and empower minority communities that have been disproportionately impacted by the failed War on Drugs. And, to protect veterans engaged in the state-legalized cannabis industry, Rep. Gabbard sent a letter to VA Secretary Robert Wilkie in June 2019 to demand a correction of the VA’s denial of loan guarantee benefits to these veterans.

About Rep. Tulsi Gabbard: Congresswoman Tulsi Gabbard is serving her fourth term in the United States House representing Hawai‘i’s Second District, and serves on the House Armed Services and Financial Services Committees. She previously served on the House Foreign Affairs Committee and Homeland Security Committee.

She was elected to the Honolulu City Council in 2010, and prior to that at age 21, was elected to the Hawaii State Legislature in 2002, becoming the youngest person ever elected in the state.

Tulsi Gabbard has served in the Hawaii Army National Guard for over 17 years, is a veteran of two Middle East deployments, and continues to serve as a Major.

Forward Looking Prospects Show Possibility of Legalization Looms Positive for 2022

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Posted on 09/11/202211/19/2022 by Steven M Smith — Leave a comment

CBD Advertising, How Cannabis Legalization Has a Roadmap to Follow

It’s not every day that a product manages to grasp the attention of a global consumer market within such a short space of time.

However, cannabidiol – or “CBD” as most people call it – has contributed to a surge of enthusiasm in the medical market.

Perhaps one of the most frequently discussed cannabinoids, CBD controls an industry of its own and is on-track to harvest a generous $16.32 billion in the United States by 2026.

CBD Advertising, How Cannabis Legalization Has a Roadmap to Follow

Demand for effective CBD marketing is on the rise and there is no wonder why. So far, scientists have successfully isolated 113 of the leafy green plant’s active chemical compounds.

Formerly, the cannabis community firmly focused its attention on the plant’s psychoactive constituent TH-Cbd (tetrahydro-cannabinol) — but now, thanks to a swelling smorgasbord of scientific evidence pointing to the therapeutic potential of cannabis and hemp’s non-psychoactive chemical compound CBD, the market is constantly evolving.

CBD is enticing a diverse group of consumers from all ages — and even pets.

(((The Green Rush (2012–present) is an ongoing global economic event that began on December 6, 2012, when cannabis was legalized in the US state of Washington; Colorado‘s legalization took effect four days later.^[1]^[2] While still illegal federally in the United States,^[3] the actions of these two state governments signaled the opening of a market projected to be worth US$48+ billion globally by 2027.^[4] As of 2019 the cannabis industry had created over 250,000 jobs.^[5] However, cannabis companies have been a mixed investment success, with many experiencing plunging stock prices, massive layoffs, and failure to meet investor expectations.^[6])))

If you are cashing in on the “Green Rush”

Mand are wondering how to market CBD products effectively and legally, then you will need to use an effective strategy.

Before you kick-start an online business selling CBD oil and alternative products, understand the rules behind marketing CBD oil so you can align your business with statewide laws.

What is CBD?

CBD Molecule

CANNABIDIOL

A substance that does not induce feelings of psychoactivity, cannabidiol, or “CBD” as it is most commonly known, can be extracted from either the hemp or marijuana plants.

The vast majority of products featured in CBD advertising strategies will be extracted from industrial hemp.

CBD falls into two main product segments: food grade, and therapeutic grade.

Based on a reports, therapeutic grade CBD constitutes the vast majority of market share, with this segment accounting for 59.90% of the market in 2018.

A Running History of CBD’s Legal Status As more people start to learn about CBD’s non-psychoactive properties and discover that it could actually present consumers of all ages with an opportunity to amplify their health/wellness routines, minus the high, the Internet is becoming suffused with cannabinoid-rich content.

Before you start creating content for your CBD marketing campaign, take into account the following facts about CBD’s legal status:

How will CBD fit into OUR Growing Needs

1. Recently, legalization has swept across much of the U.S.

Up until a few years ago, marijuana and hemp were illegal across the entire United States on both the federal and state levels.

However, public and political perception of marijuana is most certainly evolving. Thanks to a number of ballot and voter-approved initiatives, marijuana has been legalized in some form in a total of 33 U.S. states and the District of Columbia.

However, it is still federally illegal. While some states have legalized marijuana merely for medical purposes, others have gone as far as to legalize it on a recreational scale.

Soaring demand for cannabis-containing products is putting pressure on businesses to properly navigate the complex patchwork of regulations associated with the nascent industry.

2. 2019: Farm Bill and FDA hearings.

In December of last year, President Donald Trump signed the Agriculture Improvement Act of 2018 (2018 Farm Bill, PL 115-334) (the “2018 Farm Bill”) into effect, which removed hemp from the Controlled Substances Act and maintains FDA’s authority to regulate certain hemp-containing products.

Despite the fact that commercial hemp cultivation was legalized throughout the U.S. following the passing of the 2018 Farm Bill, there has been much confusion regarding whether or not hemp-derived CBD products can legally be marketed and sold.

The FDA must treat hemp-derived CBD-containing products just like any other regulated product. However the agency has vowed to explore various regulatory pathways that will safeguard the health of patients and the general public.

3. Is CBD legal now?

Pay attention to reputable sources that publish the most recent updates regarding the legality of CBD in the U.S., such as this one. Obtain advice from an attorney. The cannabinoid’s legal status is dependent not only on federal law but also on the state in which you reside.

Why CBD Marketing is So Important

The CBD marketing craze is well and truly upon us. Everywhere you look online, whether it is in the form of a CBD-focused advert that grasps your attention on Facebook, a search engine optimized CBD advertising campaign that points to an online store via Google, or a captivating Instagram story with a ‘Swipe-up’ link directing visitors to a website, the surge in CBD marketing is hard to ignore.

1. Finding new customers.

According to a study conducted by High Yield Insights, approximately 40% of U.S. consumers aged 21 and above claim that they would consider trying CBD. This figure will grow and so, finding customers by tapping into the power of CBD marketing is essential. Customers want your help and so, you need to be the one to give it to them!

2. Differentiating your brand.

The CBD space is well and truly bursting at the seams, with more companies being established on a daily basis. This does not mean that you should give up on your dreams of earning money with CBD marketing but rather, learn how to stand out and differentiate your brand from the rest.

This is possible by providing your audience with constant education. Engage with your audience by creating compelling video content, carry out industry surveys and don’t be afraid to show consumers how they can benefit from your services. You might also consider focusing on a particular niche.

3. Retaining customers.

CBD marketing can help you attract recurring customers. Affiliate marketing is a great way of building high retention rates, but only the big brands tend to attract affiliates, proving the importance of building brand awareness. Featuring legitimate customer testimonials on your website that make statements in compliance with all laws will boost your reputation and keep customers returning for more. Send out newsletters, offer discounts for recurring customers and encourage them to invite a friend in return for a free product if you want to achieve better overall engagement and increase the likelihood of customers returning.

Conducting surveys will make you aware of customer needs/wants and will alert you about areas where you might be failing to satisfy customers. You may also want to focus on problem-solving, providing ongoing support and of course, staying in touch with your customer base!

What Can’t You Say With CBD Advertising?

While it might be tempting to boast about CBD’s medicinal properties to the whole world via online CBD marketing, the Food and Drug Administration (FDA) does not approve of this. Avoid the following to sidestep potential repercussions.

1. Health and Medical claims. You might have read claims online hailing CBD as a miracle cannabinoid that can be used to combat a wide scope of medical conditions, diseases and ailments, such as epilepsy, cancer, arthritis, insomnia and chronic pain. It is imperative that you hold off on making any health or medical claims.

The FDA certainly does not approve of this and will take your marketing campaign offline before you can say “CBD!”. “Deceptive marketing of unproven treatments raises significant public health concerns, as it may keep some patients from accessing appropriate, recognized therapies to treat serious and even fatal diseases,” reads an official statement from the former commissioner of the Food and Drug Administration (FDA) Scott Gottlieb, M.D.

2. Untested assumptions. Although it is possible to spotlight the potential medical benefits of integrating CBD into a daily health and wellness routine, it is not possible to legally advise customers about treating their specific medical condition, disease or ailment with CBD.

Only a doctor can do this, so don’t make the mistake of assuming that just because you read it somewhere, it is true. Every single thing you say (including consumer reviews, testimonials, social media posts, marketing, and claims made on any forum where the consumer may see the product) when trying to lure in buyers with an online CBD marketing campaign must be backed up by reputable sources and cited where/when necessary. Claims must always be substantiated, credible and authentic and avoid making disease or health claims. Anything that cannot be proven simply cannot be used in your marketing material, so just remember this.

3. Anything that has not been approved by the FDA. According to the FDA, all CBD products must comply with the applicable laws, including the Federal Food, Drug, and Cosmetic Act (FD&C Act). The FDA has taken the position that it is not lawful to add CBD to food, dietary supplements, and pet foods. This rule applies, even if the product is defined as containing the hemp plant. Because of this, you must practice caution when conducting CBD marketing efforts. For example, cannabinoids cannot currently be sold as dietary supplements, nor can they be added to FDA-approved ingredients and sold legally.

CBD Advertising Restrictions in 2019 Despite being legalized following President Donald Trump’s signing of the 2018 Farm Bill in December 2018, advertising options are currently limited. The 2018 Farm Bill removed hemp from the Controlled Substances Act and was integrated into the 2018 United States Farm Bill, which was effectuated in December 2018. When the federal government changes its stance on marijuana, likely so too will the rules for CBD r creation. Unfortunately for ‘cannapreneurs’, Google and Facebook – two of the world’s dominating ad-buying platforms – have not yet permitted advertising for marijuana-derived CBD, but hemp-derived CBD products are now being considered. Make yourself aware of the following CBD advertising restrictions in 2019 to avoid potential pitfalls:

1. Facebook. You cannot advertise cannabis-derived CBD on Facebook. Then again, if your focus is primarily the hemp-derived product, you’re in luck. As of June 26, 2019, Facebook announced it would be lifting its ban on CBD products, meaning that advertisers can now publish ads promoting topical hemp products via the social networking platform.

The great thing about this is that advertisers have the privilege of including a direct link to a landing page, from which consumers can promote products and link directly to their website. However, this is subject to change and may not last forever; Facebook has always forbidden CBD ads due to the cannabis plant’s illegal status and previously, CBD-focused ads were blocked outright.

2. Google Ads (Adwords). If you decide to run a Google AdWords advertisement promoting CBD products, you run the risk of your ad being taken down and will possibly be penalized from publishing future advertisements, even if they are not CBD marketing ads.

On a more positive note, Google recently asked a number of companies in the CBD space to participate in a trial run for CBD advertising on its platform. The results are yet to be revealed.

3. Twitter. Unfortunately for CBD marketers, you won’t be able to run ads on Twitter. Why, you ask?

Because Twitter does not permit advertising for illicit substances, not to mention herbal drugs, thus eliminating CBD completely. This is not to say that you have to stop using Twitter for marketing efforts however, since this platform’s advertisement policy is only applicable for products that are being promoted by means of paid advertising. Examples of some effective ways in which you can reap the rewards of Twitter include posting information about new products and linking back to your website, publishing informative and relevant information that will be well-received by the cannabis community, as well as building brand awareness with frequent posting and engagement. Refrain from making any health or disease claims about CBD, because this could cost you your account and possible FDA enforcement.

4. Instagram. The policies put into place by Instagram regarding CBD advertising are fairly similar to the rules laid out by Twitter. However, Instagram users are not penalized as often as Twitter users when advertising CBD oil and related products, since Instagram does not seem to monitor CBD marketing quite as much as Twitter does. Nonetheless, you shouldn’t put all your eggs in one basket with Instagram; the app can permanently shut down your account if you try to specifically sell a product. Instead, focus on educating your audience by linking back to your blog or resharing content from other CBD-focused Instagram pages. Stay on top of your Instagram game by posting exciting and relevant images that reflect your CBD marketing campaign and brand. You can also use Instagram to publish videos. What’s more, the social media platform enables users with a business profile to include direct web links via the ‘Story’ feature, as well as on their profile bio.

The Key to Marketing a CBD Company: Brand CBD might just be a cannabinoid, but it’s not just any old cannabinoid.

This unique naturally-occurring chemical compound has victoriously leaped over hurdles that skeptics once thought were impossible to overcome. It has successfully broken through barriers and filtered its way into the mainstream market, where branding is critical for staying afloat.

6 Strategies to Market CBD Online Estimated retail sales of CBD consumer products could reach $16 billion by the year 2025. This is according to industry analysts from Cowen Research. Tapping into this consumer market requires a great deal of diligence, consistency and patience. By marketing hemp-derived CBD effectively with the following methods, you can master the art of learning how to sell CBD online.

1. Focus on SEO. Perhaps one of the most organic ways to build your brand on the Internet is by paying close attention to search engine optimization, better known as SEO. Although this method can be somewhat difficult to execute, the cost is usually a lot lower than it is for alternative methods of advertising. Hiring an SEO expert to help is often the best way to ensure your money and time are well spent. Additionally, you need not fret about breaking the CBD marketing rules. However, please be aware SEO “keywords” will be considered as marketing and advertising materials if the FDA is investigating any health or disease claims. Practicing proper SEO will ensure that you are seen as a trusted thought leader in the nascent industry and will enable web visitors to find your site based on what they are searching online.

2. Grow content. Content creation can fit in seamlessly with your SEO plan, due to the fact that SEO focuses on the implementation of suitable high-volume keywords and phrases throughout blog posts, articles, product descriptions and web content. Get in the habit of sharing your content on social media platforms and watch the traffic grow! Carefully curated content will bolster your credibility as an authoritative and influential leader in the CBD industry.

3. Attend trade shows. Word of mouth marketing has always been (and continues to be) one of the most powerful forms of marketing.

Consider attending industry trade shows for an opportunity to meet with other industry players face-to-face, as well as to assess the competition. Not only this, but at trade shows like the CBD Expo Tour, you can also demonstrate what your brand has to offer and get people on your side. By doing so, there’s a possibility of attracting a new audience and potentially, investment for your CBD advertising strategy.

4. Build an affiliate network. Affiliate marketers are valuable people who can help to inform the world about your product, without you having to lift a finger.

According to industry data, affiliate marketing expenditure will inflate by 10% over the next few years. Worth a whopping $12 billion, affiliate marketing accounts for 15% of all digital media revenue and back in 2017, web users clicked on affiliate marketing links over five billion times!

If that wasn’t enough to blow your mind, consider the fact that global affiliate marketing transactions surpassed $170 million during the same year! Some trusted affiliate networks include ShareASale, CannAffiliate and Clickbank.

Adrian PetersAdrian Peterson

5. Use influencer marketing. Aim to include as many marketing tactics in your CBD campaign as possible.

The more diverse your marketing campaign, the better the chance of attracting your target market and turning over a rather healthy profit from CBD marketing.

Influencer marketing is a fantastic way of doing this and it is one of the fastest-growing segments in the marketing world today, with 17% of companies claiming to spend more than half of their marketing budget on influencers.

This year, 65% of influencer marketing budgets are predicted to inflate. Of course, an influencer that is compensated in any way must follow FTC guidelines and conspicuously disclose their connection to the brand being promoted.

6. Utilize email marketing. Another marketing method that should not be ignored is email marketing. Although this is one of the oldest forms of online marketing, it maintains its efficacy at attracting customers from all corners and all walks of life. Sending coupons and deals to your existing newsletter subscribers/customers is a fantastic way to get the word out about products and improve customer relationships and retention.

Keep Your Eyes and Ears Open

The nascent CBD industry may present you, the marketer, with some challenges; regulators are still smoothing things out. Nonetheless, the results can be incredibly rewarding if you learn to stay abreast of federal, state, and local laws pertaining to hemp-derived CBD marketing and selling CBD-containing products online. Focus on the following:

1. CBD legal changes. It’s no secret that cannabis consumption is becoming normalized. More than 94 million people in the U.S. have admitted to using it at least once and with legislation spreading like wildfire, this figure is increasing by the day. Nonetheless, hemp-derived CBD marketing poses some challenges due to market volatility. Often, this is triggered by the hazy status surrounding CBD legality. Local, state and federal laws are shifting constantly, so stay alert.

2. Advertising restrictions. The information contained in this article is accurate at the time of writing. Ho is subject to change, depending on whether or not advertisers decide to amend their rules in the foreseeable future.

3. Cannabis news. Remember to pay close attention to any news about the cannabis space, both marijuana and hemp, since there’s a good chance it will have an impact on CBD. Some of the best cannabis news resources include: High Times, Canna Law Blog, and Marijuana Business Daily. Subscribe to RSS feeds and email newsletters – just as a customer would do on your website/blog/online store, once it is up and running – so as to ensure you never miss a trick.

What Advertisers Need To Do Next

For newbie marketers who want to capitalize on the profit potential associated with the CBD market, there are certain steps worth taking to get one step ahead of the competition. Some of the best CBD oil marketing strategies include:

1. Keyword research. Before a customer lands on the homepage for your online CBD store, they will have typed a keyword or query relating to the product they want into a search engine like Google. Be the website that Google ranks on the first page by conducting proper keyword research! You can integrate keywords into titles, meta tags, picture descriptions, video descriptions and more.

2. Search Engine Optimization (SEO). With your chosen keywords and phrases, integrate them into an SEO-optimized site that is targeted to your niche market. Submit your website to directories, create meta tags and always include strategically-placed search phrases on pages for the maximum return on your SEO-optimized CBD marketing strategy.

3. Content marketing. Whether you decide to outsource your content marketing to an expert in the industry – this is a highly recommended time-saving strategy that ensures quality content and rules out plagiarism – or write the content yourself, you should not ignore the potential of curating keyword-friendly, informative content that keeps people returning for more.

4. Link building. The link-building marketing technique never gets old. Guest posting on authority sites in return for a link back to your website will enable your site to climb higher on the search engine rankings. In addition to getting inbound links, don’t forget to create outbound links from your website/blog that point to authority sites in the cannabis and hemp markets if you want to attract extra traffic. Please note, linked content can be considered part of your advertising materials.

Linking to articles, scientific studies, and testimonials does not shield or remove you from the claims that are made on the linked content. Commercial use of scientific publications to promote the product’s sale, including simple references to scientific studies or general research, discussing potential health benefits may still be considered to be drug claims made about the product.

5. Analytics. There is nothing quite as motivating as monitoring your progress with a CBD marketing campaign and noticing that the results are improving as time progresses.

Various types of software can be utilized to view site analytics, including:

Optimizely, SEMrush, and Kissmetrics.

Attitudes about cannabis are changing on a global scale and by getting in at the ground floor now with CBD marketing, you can establish yourself as a well-respected brand before the market gets overly saturated. Feed your industry knowledge by reading the news on a daily basis.

This will enable you to make a mark on the industry at large, as well as establish trust and loyalty among your customer base.

Conclusion In spite of the fact that the major social networking platforms do not currently allow CBD advertising, there are ways to sidestep this predicament.

Combined, social media and content marketing provides the perfect opportunity for CBD marketers to educate their audience and build brand awareness, without using aggressive selling techniques that could get your account banned.

For the best chance of success at making money from the “Green Rush”, perform adequate research prior to launching a CBD marketing campaign to better understand the limitations associated with the CBD industry, federally, in each state, and online.

Ahead of your brand launch, make sure all claims you make are authentic, substantiated and are accompanied by credible scientific support.

Thank you for consideration.

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