With July 10th, 2023,

We at Inspirational Technologies want to be a broadcaster of current news, trends and headlines in cultural cannabis events. 7/10 presents a representative opportunity to share a uncontrolled, widely taken, faulty informed public with our take on the industry.

As the popularity of concentrates continues to rise within the cannabis community, 7/10 presents a unique opportunity for more dispensaries to showcase their cannabis products, attract new customers, and drive significant sales.

In this blog, we will delve into the strategies and insights derived from analyzing the statistics from previous years’ April 20th and July 10th sales events.

By understanding the cannabis campaign statistics, sales trends, and consumer preferences, we aim to equip cannabis dispensaries with the knowledge and tactics needed to succeed on this special day.

The date itself, “710,” holds symbolic significance, representing the inverted spelling of “OIL” and paying homage to concentrates like oils, extracts, and dabs.

Analyzing the top-selling categories on both 4/20 and 7/10 provides crucial insights into customer preferences. Flower, vapes, and pre-rolls consistently ranked among the top weed categories, indicating their popularity and demand during these sales events. However, there were some variations between the two dates, with edibles being more favored on 4/20 and concentrates gaining prominence on 7/10.

Cannabis Sales Statistics: 4/20 and 7/10

 

By examining the combined statistics from last year’s 7/10 and 4/20 earlier this year, we can uncover actionable ideas for dispensaries to maximize cannabis sales and success on the upcoming 7/10. Let’s explore the key insights:

Overall Sales Growth: Both 4/20 and 7/10 experienced significant sales growth compared to the previous year, indicating a thriving market and increasing customer demand. Cannabis dispensaries should anticipate a similar upward trend for 7/10 this year and prepare their inventory, staffing, and marketing efforts accordingly to capitalize on the heightened sales potential.

Increasing Total Visits: The number of total visits on both 4/20 and 7/10 demonstrated considerable growth, reflecting a higher influx of customers during these sales events. Dispensaries should focus on optimizing their store layout, enhancing customer experience, and ensuring adequate staffing to accommodate the anticipated increase in foot traffic on 7/10. Implementing measures to reduce wait times and provide personalized assistance can help dispensaries make the most of this heightened customer engagement.

 As we approach this year’s 7/10, armed with the insights gained from analyzing the campaign and sales statistics from previous years, dispensaries have the opportunity to develop a well-rounded game plan to maximize their success.

To ensure a successful 7/10, dispensaries should focus on the following strategies:

1. Tailor Marketing Campaigns: Build upon the success of previous campaigns by leveraging data-driven insights. Craft targeted marketing messages to engage customers and drive sales. Emphasize promotions, discounts, and special deals on popular categories like concentrates, vapes, and pre-rolls. Highlight the products that resonate most with customers during this event.
2. Optimize Store Operations: Anticipate increased foot traffic and plan for a seamless customer experience. Implement efficient store layouts, manage staffing levels effectively, and consider utilizing technology solutions to streamline operations, reduce wait times, and enhance customer satisfaction.
3. Curate Product Assortments: Stock up on the products that have historically performed well on 7/10, such as concentrates, vapes, and pre-rolls. Offer a diverse selection of strains, flavors, and varieties to cater to different customer preferences.
4. Enhance Customer Engagement: Create an inviting and personalized shopping experience. Train staff to provide knowledgeable assistance and recommendations to customers. Consider implementing exclusive perks for 7/10 customers to encourage repeat visits and build customer loyalty.
5. Leverage Online Presence: Capitalize on the digital space to promote 7/10 sales and deals. Optimize your website, social media platforms, and email/text marketing to generate buzz and reach a wider audience. Consider pre-order options or online-exclusive promotions to cater to customer preferences and convenience.

By implementing these strategies based on the insights gathered from previous 4/20 and 7/10 holidays, cannabis dispensaries can position themselves for success on this highly anticipated sales day. It’s crucial to be proactive in understanding customer behaviors, adapting to market trends, and creating an exceptional experience that exceeds customer expectations. With careful planning and execution, cannabis dispensaries can leverage the 7/10 opportunity to drive sales, cultivate customer loyalty, and establish their brand as a leader in the cannabis industry.

 

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